Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Nearly 2,000 customers rely on Amplitude to gain self-service visibility into the entire customer journey. With Amplitude, companies capture trusted data, uncover clearer insights, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.

An Overview

The bi-directional integration with Amplitude allows our customers to push behavioral cohort (Segment) data from Amplitude to CleverTap for engagement, and send event data back to Amplitude, enabling growth with robust behavioral analytics and hyper-personalized campaigns.

For instance, our customers can create a cohort of users (Segment) who have viewed a product in the last 30 days, in Amplitude, which can be seamlessly pushed to CleverTap for further engagement. The event data generated from this campaign can then be pushed back to Amplitude for further analysis and insights, forming a seamless and iterative cycle, enabling customers to continuously refine their analytics for hyper-personalized experiences.

Integration Benefits

  • Enhanced EngagementEnhanced Cohort Management

    Leverage Amplitude’s product analytics to create targeted cohorts in CleverTap for personalized engagement campaigns, based on users’ behavior and preferences.

  • Increased Conversion RatesComprehensive System Event Tracking

    Capture and analyze user interactions within CleverTap, such as app installs/uninstalls and more in Amplitude for a holistic view of users across both platforms.

  • Reduced ChurnData-Driven Decision Making

    Make informed decisions and optimize engagement strategies by leveraging the combined insights from CleverTap and Amplitude’s powerful analytics.

  • Cost OptimizationPersonalized Engagement Campaigns

    Design & deliver contextual and personalized messaging to users based on their behaviors and preferences captured in Amplitude, leading to higher engagement and conversion rates.

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