45% Increase in Transactions
With CleverTap, we can leverage a wide range of communication channels, all conveniently accessible on a single platform. It enables us to perform quick experiments and identify the right mix to drive the best results for the business.
During IPL 2023, we ran a promotional campaign to increase the volume of transacting users. We added CleverTap’s App Inbox to the channel mix to complement the traditional channels- Banner Ads and In-App messages. App Inbox helps reach the same users but delivers higher engagement due to an extended message life and the additional space available to share more details. The unread count on the App inbox icon creates a strong nudge.
This IPL campaign achieved a remarkable 45% higher number of offers availed and transactions completed. It led to a direct and tangible benefit for the business. Every marketer should leverage the App Inbox channel to optimize their marketing campaigns.”