App Inbox: CleverTap Strategies for Effective Communication

Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.

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45% Increase in Transactions

With CleverTap, we can leverage a wide range of communication channels, all conveniently accessible on a single platform. It enables us to perform quick experiments and identify the right mix to drive the best results for the business.

During IPL 2023, we ran a promotional campaign to increase the volume of transacting users. We added CleverTap’s App Inbox to the channel mix to complement the traditional channels- Banner Ads and In-App messages. App Inbox helps reach the same users but delivers higher engagement due to an extended message life and the additional space available to share more details. The unread count on the App inbox icon creates a strong nudge.This IPL campaign achieved a remarkable 45% higher number of offers availed and transactions completed. It led to a direct and tangible benefit for the business. Every marketer should leverage the App Inbox channel to optimize their marketing campaigns.”

Aditya Tomar, Sr. Product Manager

Messages that Remain Accessible

Unlike in-app or push notifications that go away once you’ve interacted with them, App Inbox lets users access messages again, anytime – making it an ideal channel for messages that need to stick around.

User Activation
Send welcome campaigns to first-time app users for successful onboarding.
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App Engagement
Drive conversions, target inactive or power users, and prompt app version upgrades.
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User Win-Backs
Re-engage inactive users or reach out to those who have uninstalled your app.
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Send Personalized Campaigns at the Most Critical Points in the Mobile App Journey

Welcome First-time Users

Show an in-app message to new users and help them quickly experience your app’s value. Then follow up with a personalized email.

Send Reminders to New Users

Help build new user habits in the critical first 7 days after download by reminding users to launch the app and complete a key action.

Bring Users Back Into the App

Send reminder notifications to keep users engaged. Proactively prevent churn with notifications your users are most likely to respond to.

Notify Users of App Upgrades

Prompt users to upgrade to the latest version of your app. This campaign is automatically triggered when CleverTap detects a new app version.

Engage Inactives Before They Churn

This campaign sends a push notification to regular users who haven’t opened the app for longer than twice their usual frequency.

Reduce App Uninstalls

Reach out to churned users to find out why and win them back. Sometimes a personalized email is all it takes to drive re-installs.

Customize Your Messages — We’ll Take Care of the Rest

Pre-Built Templates

Run effective engagement campaigns right out of the box.

Easy-to-Use Campaigns

Just personalize your message, and they’re set to run.

Multi-Channel Engagement

Choose the optimal channel for your campaign: email, push, and in-app notifications.

Auto-Segment Users

Automatically deliver the right message to the right user at the right time.

Enhance Engagement with App Inbox