Übank partners with CleverTap to offer world class omnichannel customer experience

Partnership will help Übank increase customer retention and grow revenue through retention

HO CHI MINH CITY, VIETNAM, 26 April 2022 CleverTap, the world’s leading retention cloud, today announced that Übank, the digital banking application from VPBank, has partnered with CleverTap to optimize their user experience, accelerate user engagement and drive financial inclusivity.

Übank’s mission “Bank less, Get more” aims to remotely address financial needs of customers, especially the low and middle-income segments by automating banking processes. By integrating CleverTap’s solution into its digital banking platform, Übank can now drive user engagement more efficiently through the three major journeys – Payment, Deposit and Spending and shorten the average period time of deposit.

CleverTap enables Übank to personalize their user experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs.

Gunneet Singh Bally, Head of Products, Customer Engagement, and Partnerships Übank said, “We at Ubank wanted a marketing automation tool with 5 distinct strengths: (1) high on personalization, (2) unbeatable on data security, (3) consistent new feature development in the pipeline, (4) deep on the use of AI and ML for customer profiling and segmentation, and (5) multiple ways of notification displays on the app. We’ve met these requirements at CleverTap with the support of the local business team and development center; CleverTap has delivered what we have asked for in our customer engagement plan.”

Marc-Antoine Hager, Regional Vice President, Sales at CleverTap said, “We are excited to support Übank in their digital journey to serve millions of users in Vietnam. Powered by our AI driven and automated marketing capabilities, Übank can optimize their digital campaigns and achieve higher user engagement. We look forward to working closely with Übank to further streamline their digital banking operations”.

Vietnam is one of the key markets for CleverTap in Southeast Asia. According to the e-Conomy SEA 2021 report by Google, Vietnam is projected to be the fastest-growing internet economy in Southeast Asia in the next 10 years. The report also predicts that by 2025, the country’s overall internet economy will likely reach the value of US$57 billion with a compound annual growth rate (CAGR) of 29 percent. This presents a huge opportunity for those who adopt advanced digital technologies for their business growth.

CleverTap has been present in Vietnam since 2020 with a strong local presence and is rapidly expanding its footprint in the market. The company saw a strong growth in customer base and is a trusted partner for many digital businesses in SEA and Vietnam, across sectors for their digital journeys. CleverTap aims to support more and more local digital businesses to increase their customer engagement and retention and customer lifetime value with their unique capabilities and innovations.

About CleverTap
CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including FPT Play, Central Retails, Galaxy Education, Air Asia, Carousell, Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

About Übank
Übank by VPBank is the leading all-in-one application that provides a full range of banking products and services (including lending services). Given the mission “Bank less. Get more.”, Übank is pioneering in solving all financial needs of customers remotely with automated processes and simple digital procedures. Within just 3 minutes, customers can easily download and register for an Übank account, and start receiving attractive benefits.

  • Default applied high saving interest rate of 3.6%/year on customer’s account balance requiring no action for opening a saving book. Especially, the saving interest rate is 4.0% for payroll account customers
  • Unlimited cashback up to 1% for every transaction made by Übank Debit Mastercard. Especially, the cashback amount is 1.2% for payroll account customers
  • Chance to register and take out online loans up to 10 times of your salary
  • Chance to get free insurance package up to 100 million VND/year
  • Totally free service fees & No hidden charge

Media Contact:
Sony Shetty
PR Director

Manh Cuong