CleverTap surveyed mobile and marketing executives to find out how they plan to thrive in 2021 and beyond
MOUNTAIN VIEW, CALIFORNIA, January 14, 2021 /PRNewswire/ — CleverTap, a leading AI-powered customer lifecycle and user retention platform, today released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021, detailing over 150 mobile and marketing executives’ plans and projections for how to knock their marketing strategies out of the park in 2021 and beyond. CleverTap’s survey report features tactics to boost revenue, solve industry pain points, and bounce back from a year marked by uncertainty, and contains emerging trends to help guide marketers from all industries and skill sets as they put pen to paper and strategize on how to meet their goals.
“As we head into 2021 with the optimism of effective vaccines and a return to normalcy, our team wanted to go straight to the source and gauge how leading global experts in mobile and marketing are planning to make their big comeback,” said Dave Dabbah, CMO of CleverTap. “This report details no-nonsense data that marketers can leverage to rise from the ashes, protect their bottom lines, and deliver on individualized end-user experiences.”
Key takeaways from the report include:
“We marketers are no strangers to making data-driven decisions,” says Dabbah. “In these unpredictable times, e-commerce is being relied on more heavily than ever and the data clearly shows that marketers need solutions to reach their customers where they are in an increasingly mobile economy. From smart segmentation to push notifications, marketers will likely use their blossoming revenues to continue hedging their bets on a smartphone-ruled world.”
Find the entire breadth of insights within the report here. For additional information or to view upcoming CleverTap events, please visit clevertap.com.