See how telecom giant Vodafone successfully scaled personalized campaigns to double conversions and improve CTRs by 15%, driving brand loyalty and long-term customer value, using CleverTap.
New feature leverages proprietary data science models to provide actionable suggestions based on evolving consumption patterns
SAN FRANCISCO, March 28, 2019 — Mobile marketing automation platform CleverTap today announced the release of their new product, Recommendation Engine, giving marketers a data science-driven way to reach customers with timely and relevant content, proven to drive conversions by up to 70 percent1. The feature is the latest in a rapidly-expanding list of CleverTap’s customer lifecycle management capabilities.
With the new feature, growth teams can combine engagement tactics that were previously separate actions. For example, when a customer adds something to their cart, the marketer can deliver a single, automated in-app message with suggestions of high-margin items that are frequently searched for and purchased together.
Growth teams can target customers with recommendations via push, in-app, webhooks, SMS and app inbox. The key benefits of CleverTap’s recommendation engine are:
“Growth and retention teams struggle to deliver a relevant experience that also generates long-term impact on business growth. By directly incorporating data science-driven recommendations into marketing campaigns, our customers are able to personalize their consumers’ interactions. This eventually results in improved revenue and brand loyalty,” said Sunil Thomas, Chief Executive Officer at CleverTap.
CleverTap helps consumer brands retain their users for life. Growth teams use CleverTap’s automation, AI/ML and personalization capabilities to manage and improve customer lifecycle by delivering the most consistent experience across all touchpoints. With a unique combination of a unified data platform, automated segmentation and insights, and omnichannel engagement, CleverTap enables brands to optimize customer experiences in real time and at scale.
Over 8,000 global apps and websites, including Vodafone, SonyLiv, Domino’s Pizza, DC Comics, Go-Jek, Cleartrip, BookMyShow, and DealsPlus trust CleverTap to create experiences that drive higher user lifetime value. To see how businesses of all sizes are building more meaningful customer relationships, visit the customers page.
CleverTap operates out of San Francisco, New York, London, Singapore, Mumbai, and Bengaluru. CleverTap is backed by leading venture capital firms including Accel and Sequoia. To learn more, visit clevertap.com or follow on LinkedIn and Twitter.
PR for CleverTap