CleverTap joins hands with Barefoot Edu Foundation to set up 12 STEM labs in Mumbai

Mountain View, Calif, & Mumbai, India, April 18, 2023: CleverTap, world’s #1 retention cloud, today announced its partnership with Barefoot Edu Foundation to promote STEM (Science, Technology, Engineering, and Mathematics) education across low-fee private schools in Mumbai.

Through this partnership, the aim is to develop fully operational STEM labs in 12 low-fee private schools. These labs will allow students to demonstrate increased retention of textual subject knowledge through formative and summative testing. Six of the twelve STEM labs will be exclusively for female students. Students will be given resources to demonstrate their creativity in applying textbook concepts to real-world problems through engaging activities like melas and competitions.  

STEM education is critical in today’s digitally savvy world. It helps in nurturing young minds and developing a future-ready workforce that will drive innovation across industries. CleverTap and Barefoot Edu Foundation plan on training educators with respect to how to incorporate experimental learning into their Science Lesson Plans. This will ensure that the next generation of students are STEM-skilled and aligned with the ever-evolving demands of the modern world. 

“A well-rounded education system that deploys proven and competent teaching methods brings the best out of students. This is most evident in a resource-intensive, technical field like STEM – where application is everything.” said Sidharth Malik, CEO at CleverTap. “At CleverTap, we are true believers of ‘a brilliant mind can come from anywhere’ and hope that our efforts can help create a conducive environment for the young aspirants of today, soon to be the leaders of tomorrow.” 

Commenting on the association, Subhankar Paul, Director and Co-founder of Barefoot Edu Foundation stated, “At Barefoot, we are fully committed to providing a strong foundation for children to think, feel, dream, and thrive. Our association with CleverTap is made even more special given how strongly they align with our principles and values. Their contribution will go a long way in making STEM more accessible to students, especially young girls. Building the appropriate infrastructure to facilitate an environment of learning is the first step in changing the way society approaches education.”


About CleverTap


CleverTap is the World’s #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit or follow on LinkedIn and Twitter.


Forward-Looking Statements


Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.


For more information:



Director, Public Relations, CleverTap

+91 9820900036