Mobile Marketing Powerhouse CleverTap Certified as a Great Place to Work®

India, October 1, 2021: India’s leading AI-powered customer lifecycle and user retention platform, CleverTap, has been recognized as part of Great Place to Work® India. The company has successfully created a Great Place to Work for all employees by excelling on the 5 dimensions of a High-Trust, High-Performance Culture™ – credibility, respect, fairness, pride, and camaraderie. As a leading enterprise-grade, AI-powered SaaS platform, CleverTap helps consumer brands maximize marketing value with more personalized customer experiences using real-time behavioral data and predictive modeling. In order to stay at the forefront of market needs and maintain leadership in customer retention and engagement, CleverTap is focused on fostering a work environment that drives innovation and motivates people to grow alongside the company.

Great Place to Work® is the world’s most widely used assessment platform to understand employee perceptions about their workplace. Every year, more than 10,000 organizations from over 58 countries partner with the Great Place to Work® Institute for assessment, benchmarking and planning actions to strengthen their workplace culture. Great Place to Work® Institute’s methodology is recognized as rigorous and objective and is considered the gold standard for defining great workplaces across business, academia and government organizations. Great Place to Work is the only company culture award that selects winners based on how fairly employees are treated. Companies are assessed on how well they are creating a great employee experience that cuts across race, gender, age, disability status, or any aspect of who employees are or what their role is. 

Sunil Thomas, Co-founder and CEO, CleverTap saidThis certification is a testimony to our culture of meaningful work that offers high growth and learning while scripting the global growth story by building truly internet-scale products. Our employees, known internally as CTzens, are the pillars in making CleverTap a great workplace and this is just the beginning. We will continue this journey by constantly improving our people practices and offering a meaningful experience to everyone working at CleverTap.

CleverTap was founded in 2013 by Sunil Thomas, Anand Jain, and Suresh Komdamudi with a vision to analyse large amounts of data at the click of a button. CleverTap has significantly contributed to five hyper-growth sectors including fintech, foodtech, media and entertainment, and e-commerce. Last year, as most brands downplayed marketing efforts across traditional media, mobile marketing took centre stage and CleverTap played a pivotal role in ensuring customer retention across its customers. As a company, CleverTap globally has added over 558 customers since 2020. 


About CleverTap

CleverTap is the leading AI-powered customer engagement and retention platform that helps brands maximize user lifetime value. Consumer brands around the world representing over 10,000 apps—including Vodafone, Sony,, Carousell, and Gojek—trust CleverTap to help them improve user engagement and retention thereby growing long term revenue. CleverTap, backed by leading venture capital firms including Sequoia India, Tiger Global Management, Accel, and Recruit Holdings, is headquartered in Mountain View, California with offices in Amsterdam, Singapore, Dubai, and Mumbai.

About Great Place to Work® Institute

Great Place to Work® Institute is a global management research and consulting firm dedicated to enabling organizations to achieve business objectives by building better workplaces. Every year, more than 10,000 organizations from over 60 countries partner with Great Place to Work® Institute for assessment, benchmarking, and planning actions to strengthen their workplace culture. Great Place to Work® Institute’s methodology is recognized as rigorous and objective and is considered the Gold Standard for defining great workplaces. Great Place to Work® Certification Program is the first step for an organization in its journey to build a High-Trust, High-Performance Culture™.