Inaugural list recognizes analytics and engagement company’s CEO as an Innovator helping to drive smarter marketing through technology
NEW YORK, NY, May 3, 2017 – CleverTap, provider of the only platform that combines comprehensive behavioral analytics and user engagement in a single product, today announced that CEO and co-founder Sunil Thomas has been named a Top 25 Marketing Technology Trailblazer by Ad Age. The honor, awarded for the first time in 2017, recognizes global innovators who are redefining the way brands communicate with and relate to consumers.
Advertising Age, recognized as a world-leading publication for the marketing and media industries, selected Sunil based on CleverTap’s unique offering that unifies analytics and engagement. This combination gives marketers and product managers a holistic picture of each user and the ability to engage them based on those insights. This approach also saves both time and money while fostering data-driven, customer-centric campaigns that get optimal results.
“I am tremendously honored to be recognized as an innovator by an esteemed publication like Ad Age, and consider this to be the ultimate validation of our value proposition,” stated Sunil. “This award belongs to the entire CleverTap team, whose vision, talent and dedication have been essential to the development of our best-in-class platform.”
“This is such a dynamic and evolving space that it is difficult to rise above the competition,” said Judann Pollack, Deputy Editor of Advertising Age. “Those who have made Ad Age’s Marketing Trailblazers list are those who are succeeding in a crowded landscape and worth watching in the future.”
In the past year, CleverTap has gained more than 2500 customers, including leading brands like Samsung, Curiosity, Denver Broncos, Zomato and many more. The platform’s technology now reaches more than 1 Billion devices and sends more than 10 Billion messages every month.
CleverTap provides a comprehensive behavioral analytics and user engagement suite that enables brands to identify, target, engage, measure and monetize users across mobile and web. CleverTap’s unique approach, which consolidates analytics and engagement on a single platform, along with industry-first features such as live-user segments, is a powerful solution for businesses who want to design and implement real-time, personalized and impactful strategies for rapid business growth.
Since launching in 2013, CleverTap has helped more than 4,000 customers, including leading brands such as McDonalds, Star TV, Sony, DC Comics, DealsPlus and BookMyShow to better serve their customers. The company is based in Silicon Valley and is backed by Sequoia Capital and Accel Partners. To learn more about CleverTap visit clevertap.com or follow on Facebook and Twitter.