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    Psychographic Segmentation

    Tune in to gain hear about how CleverTap is staying at the cutting edge of innovation to help its customers reinvent segmentation strategies in ways that were unthinkable before.

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    Agenda

    Why Attend This Webinar?

    Every single one of your users is unique. Their behaviors and interests change frequently. For marketers, it is more critical than ever to identify micro-segments of users based on their changing needs and pivot their marketing efforts to bring timeliness, context and relevance. This becomes even more challenging when you have hundreds or millions of users. As micro-moments continue to multiply, it is impossible to stay on top of it manually. Tune in to gain hear about how CleverTap is staying at the cutting edge of innovation to help its customers reinvent segmentation strategies in ways that were unthinkable before.

    • The promise of machine learning in relationship marketing
    • A new frontier of segmentation: Psychographic Segmentation
    • Scaling 1-to-1 messaging based on user interests
    • Using psychographic segmentation to create micro-segments

    Speaker

    Hiral

    Product Marketing Manager

    Hiral leads the product marketing efforts at CleverTap, a leading Mobile Marketing platform that enables marketers to build differentiated customer experiences at scale. Hiral has over 7+ years of experience in the digital marketing and analytics industry.