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    • Data Dashboard: Real-Time Mobile Industry Trends

    Get the full picture of mobile industry performance and compare your own results.

    This real-time dashboard displays key app data trends to help marketers understand the current state of the mobile ecosystem. View daily active users (DAUs), campaign activity, push notification CTRs, and retention rates across 2020.

    Use the dropdown menus to select specific industries and view up-to-date engagement benchmarks for 20 app industries.

    Covid

    Daily Active Users

    This graph displays the percent change in Daily Active Users in relation to 15 days prior. Data is based on an analysis of over 250 apps with an average of 30,000 DAUs.

    Key findings:
  • Some app industries have seen a surge in user engagement in Q1 as governments around the globe issued shelter-in-place orders — some as high as a 177% average increase in daily active users (DAUs).
  • For struggling industries, app launches fell as much as 60-80%.
    • Filter by Industry:

    Marketing Campaign Activity

    This graph displays the percent change in the number of marketing campaigns sent compared to 15 days prior. Data is based on an analysis of nearly 250 apps.

    Key findings:
  • In the wake of COVID-19, marketers in thriving industries responded by ramping up campaign activity, in some cases by more than 60%. Meanwhile, struggling industries showed a significant drop in campaign volume as marketers refocused strategies and determined next steps.
    • Filter by Industry:

    Average Push Notification CTRs

    This graph displays the daily click-through-rates for push notification campaigns. Data is based on an analysis of nearly 250 apps across 19 verticals.

    Key findings:
  • In general, marketers who reduced campaign volume saw a corresponding dip in CTRs, while industries that increased campaign activity were rewarded with higher engagement — suggesting mobile users remain responsive to marketing activity.
    • Filter by Industry:

    User Retention Rates

    This graph compares monthly average Day 1, Day 3, and Day 7 Retention Rates for 15 industry verticals.

    Key findings:
  • For some industries, Day 7 retention jumped almost 70% over the course of Q1. Other verticals are struggling to retain customers after seeing up to 68% higher churn in March and April.
    • Filter by Industry:

    Get In Touch With An Expert

    Our team is ready to help your business adapt to whatever lies ahead. Schedule a short call with our mobile experts to talk strategies for a sustainable business