Whitepaper

Preventing Mobile App Churn

How do you keep from losing the app users you spent good money acquiring? By understanding what causes churn and implementing these strategies.

Why Read This Report?

Downloads and installs are great — but they don’t fuel your business. Less than 25% of users come back to an app just three days after downloading.

Reducing churn needs to be your #1 priority from the moment you launch.

Simple Churn Formulas

Calculate your app’s monthly and annual churn rate, plus predict probable churn.
Churn Rate Benchmarks

Compare your app’s churn rate to the mobile app industry average, as well as other apps in your vertical.
Practical Retention Strategies

Learn how to use your app’s data to increase user engagement and slash churn.
Retention Cohort Analysis

Get a step-by-step guide on using cohort analysis to reduce churn, with real-life examples.

What’s Inside the Whitepaper?