8,000+
Preventing Mobile App Churn
Trusted by Today's Top Brands
Why Read This Report?
Downloads and installs are great — but they don’t fuel your business. Less than 25% of users come back to an app just three days after downloading.
Reducing churn needs to be your #1 priority from the moment you launch.
And for that to happen, you’ll need a retention strategy you can implement immediately. This guide contains everything you need to measure churn, understand key benchmarks, and create a practical retention strategy for your app.
Reducing churn needs to be your #1 priority from the moment you launch.
And for that to happen, you’ll need a retention strategy you can implement immediately. This guide contains everything you need to measure churn, understand key benchmarks, and create a practical retention strategy for your app.
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Simple Churn Formulas
Calculate your app’s monthly and annual churn rate, plus predict probable churn
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Churn Rate Benchmarks
Compare your app’s churn rate to the mobile app industry average, as well as other apps in your vertical
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Practical Retention Strategies
Learn how to use your app’s data to increase user engagement and slash churn
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Retention Cohort Analysis
Get a step-by-step guide on using cohort analysis to reduce churn, with real-life examples
What’s Inside the Whitepaper?
What Our Customers Have to Say
- "Since integrating CleverTap, we’ve increased CTRs by 5% and subscriptions by 10%. Having analytics and engagement on the same platform has been critical to our customer acquisition and retention."
Omkar ShendeAVP Product Management, Sony - "CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases."
Mihir ShahVP of Product & Marketing Growth, Hotstar - "CleverTap’s impact is clear: our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users."
Marzdi KalianiwalaVice President, BookMyShow - "We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices."
Inma CañadasVP of Marketing, Fandango LATAM - "Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap's marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy."
Suman DeDirector of Product Management, Cleartrip - "CleverTap helps us implement the data-driven culture that we strive to maintain. Their powerful analytics suite helps us accurately identify, understand, and even predict user behavior. It’s been a significant asset in achieving our business objectives."
Rahul MirchandaniVP of Revenue, Dream 11 - "The retail industry is undergoing complex changes, with new solutions and technologies emerging to improve consumer experiences. CleverTap helps us create more dynamic and innovative user experiences. We now engage our users every day with personalized, automated campaigns that have significantly reduced churn."
Juliana CastoldiHead of CRM, BeBlue - "CleverTap is the perfect platform for any growth hacker. It’s not just about analytics and segments — they work with you on clever campaigns, optimization, and how to use your data better. They have perhaps the best support team for deep dives and issue resolutions."
Himanshu PeriwalVice President - Growth, Ixigo - "At HealthifyMe we believe in a data-first approach when it comes to engaging our users and CleverTap's robust features help to extend our segmentation to optimize the impact of our engagement campaigns."
Anish JoseProduct Manager, HealthifyMe - "CleverTap’s multi-channel marketing suite enables us to engage with real-time customer insights that help make informed marketing decisions. Having a technology partner who believes in our core value proposition helps us accelerate our efforts rapidly"
Zaheer AdenwalaCo Founder & CTO, Ketto - "At Mobikwik, we use CleverTap's mobile marketing capabilities extensively to engage better with our users. With CleverTap, we can run powerful contextual and personalized campaigns and our retention rates have significantly improved ever since."
Abhinav ChandMarketing Manager, MobiKwik - "Thanks to Clevertap's ability to handle large volumes of data we have been able to scale our userbase 10x in the last 12 months without worrying about our real-time analytics solution."
Ankush SachdevaCo-founder & CEO, ShareChat - "With CleverTap Pivots, we are able to cross-tabulate data across billions of data points in no time. This enables us to gain valuable insights that we can leverage to provide better recommendations around our entire solution suite - from keyword research, ASO promotion, A/B testing, sentiment analysis to much more."
Raphael MimounProduct Designer / Design Director, Pranker