Whitepaper 
Preventing Mobile App Churn
How do you keep from losing the app users you spent good money acquiring? By understanding what causes churn and implementing these strategies.
Trusted by Today's Top Brands
Why Read This Report?
Downloads and installs are great — but they don’t fuel your business. Less than 25% of users come back to an app just three days after downloading.
Reducing churn needs to be your #1 priority from the moment you launch.
Reducing churn needs to be your #1 priority from the moment you launch.
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Simple Churn Formulas
Calculate your app’s monthly and annual churn rate, plus predict probable churn.
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Churn Rate Benchmarks
Compare your app’s churn rate to the mobile app industry average, as well as other apps in your vertical.
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Practical Retention Strategies
Learn how to use your app’s data to increase user engagement and slash churn.
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Retention Cohort Analysis
Get a step-by-step guide on using cohort analysis to reduce churn, with real-life examples.
What’s Inside the Whitepaper?
Why our customers love us
We Drive Measurable Growth
Helping our customers succeed
View our Customers 
4x
Higher CTR with ab testing
36%
Reduction in new user churn
“I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
Natalia Garcia Ocampo
Marketing & Growth Director, Movii
71%
Increase in week 3 retenion rates
73%
Improvement in average CTRs with personalization
“Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
Arun Kumar
Head of Digital Marketing at Carousell
12%Engagement
With event-centric campaigns
3%CTRs
Using data-based insights from Pivots
“CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
Mihir Shah
VP of Product & Marketing Growth, Disney+ Hotstar
16%
More Conversions
25%
Increased Campaign CTRs
“The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
Manish Dhanwani
Senior Marketing Manager, SonyLIV
5x
Increase in 90-Day Retention Rate
2x
Increase in MAUs
“CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
Maybelle Cheah
Customer Analytics Team Lead at Boost