Whitepaper 
Preventing Mobile App Churn
How do you keep from losing the app users you spent good money acquiring? By understanding what causes churn and implementing these strategies.
Trusted by Today's Top Brands
Why Read This Report?
Downloads and installs are great — but they don’t fuel your business. Less than 25% of users come back to an app just three days after downloading.
Reducing churn needs to be your #1 priority from the moment you launch.
Reducing churn needs to be your #1 priority from the moment you launch.
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Simple Churn Formulas
Calculate your app’s monthly and annual churn rate, plus predict probable churn.
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Churn Rate Benchmarks
Compare your app’s churn rate to the mobile app industry average, as well as other apps in your vertical.
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Practical Retention Strategies
Learn how to use your app’s data to increase user engagement and slash churn.
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Retention Cohort Analysis
Get a step-by-step guide on using cohort analysis to reduce churn, with real-life examples.
What’s Inside the Whitepaper?
Why our customers love us
We Drive Measurable Growth
Helping our customers succeed
View Our Customers 
7%Revenue
Uplift with engagement campaigns
5%Engagement
With personalized campaigns
“We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices.”
Inma Cañadas
VP of Marketing
2xEngagement
With campaigns triggered by user behavior
5xCTRs
On personalized push notification campaigns
“CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before.”
Manish V. Dhanwani
AGM Marketing at BookMyShow
68%Higher Engagement
With personalized push notifications
75%More Efficient Campaigns
With actionable insights
“CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
Manan Bajoria
Head of Growth Marketing at Lenskart
12%Engagement
With event-centric campaigns
3xCTRs
Using data-based insights from Pivots
“CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
Mihir Shah
VP of Product & Marketing Growth, Hotstar
8-10%Monetization Rates
By delivering personalized multi-channel messaging
5xMore Cross-Sells
By using Live User Segments
“Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
Suman De
Director of Product Management, Cleartrip