Whitepaper 
Preventing Mobile App Churn
How do you keep from losing the app users you spent good money acquiring? By understanding what causes churn and implementing these strategies.
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Why Read This Report?
Downloads and installs are great — but they don’t fuel your business. Less than 25% of users come back to an app just three days after downloading.
Reducing churn needs to be your #1 priority from the moment you launch.
Reducing churn needs to be your #1 priority from the moment you launch.
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Simple Churn Formulas
Calculate your app’s monthly and annual churn rate, plus predict probable churn.
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Churn Rate Benchmarks
Compare your app’s churn rate to the mobile app industry average, as well as other apps in your vertical.
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Practical Retention Strategies
Learn how to use your app’s data to increase user engagement and slash churn.
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Retention Cohort Analysis
Get a step-by-step guide on using cohort analysis to reduce churn, with real-life examples.
