Metrics That Matter For Growth: A Handbook for Mobile Marketers
Track Mobile App Metrics Like a Pro
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Why Read This Whitepaper
An awesome app and a killer marketing strategy are great, but they don’t guarantee success. Smart mobile marketers track performance and growth with the right metrics so they can fine-tune their strategies along the way. Learn which mobile app metrics to track as well as how to interpret and apply them, so you can drive long-term engagement and growth.
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6 key performance metrics to track your app’s growth
Definitive metrics for measuring the growth of your mobile app from user acquisition, activation, retention, engagement, conversion and churn.
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Straightforward formulas to measure impact of marketing efforts
No more vague ideas, vanity metrics or approximate calculations. Track the KPIs that truly matter for your business.
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Marketing strategies to boost results at each stage of mobile growth
Create a comprehensive mobile growth strategy that fuels growth at every stage of the user journey.
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