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What’s Inside?


6 key performance metrics to track your app’s growth

Definitive metrics for measuring the growth of your mobile app from user acquisition, activation, retention, engagement, conversion and churn.

Straightforward formulas to measure impact of marketing efforts

No more vague ideas, vanity metrics or approximate calculations. Track the KPIs that truly matter for your business.

Marketing strategies to boost results at each stage of mobile growth

Create a comprehensive mobile growth strategy that fuels growth at every stage of the user journey.

Why Read This Whitepaper?

An awesome app and a killer marketing strategy are great, but they don’t guarantee success. Smart mobile marketers track performance and growth with the right metrics so they can fine-tune their strategies along the way. Learn which mobile app metrics to track as well as how to interpret and apply them, so you can drive long-term engagement and growth.

What Our Customers Have to Say

  • "Since integrating CleverTap, we’ve increased CTRs by 5% and subscriptions by 10%. Having analytics and engagement on the same platform has been critical to our customer acquisition and retention."
    Omkar Shende
    AVP Product Management, Sony
  • "CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases."
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
  • "CleverTap’s impact is clear: our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users."
    Marzdi Kalianiwala
    Vice President, BookMyShow
  • "We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices."
    Inma Cañadas
    VP of Marketing, Fandango LATAM
  • "Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap's marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy."
    Suman De
    Director of Product Management, Cleartrip
  • "CleverTap helps us implement the data-driven culture that we strive to maintain. Their powerful analytics suite helps us accurately identify, understand, and even predict user behavior. It’s been a significant asset in achieving our business objectives."
    Rahul Mirchandani
    VP of Revenue, Dream 11
  • "The retail industry is undergoing complex changes, with new solutions and technologies emerging to improve consumer experiences. CleverTap helps us create more dynamic and innovative user experiences. We now engage our users every day with personalized, automated campaigns that have significantly reduced churn."
    Juliana Castoldi
    Head of CRM, BeBlue
  • "CleverTap is the perfect platform for any growth hacker. It’s not just about analytics and segments — they work with you on clever campaigns, optimization, and how to use your data better. They have perhaps the best support team for deep dives and issue resolutions."
    Himanshu Periwal
    Vice President - Growth, Ixigo
  • "At HealthifyMe we believe in a data-first approach when it comes to engaging our users and CleverTap's robust features help to extend our segmentation to optimize the impact of our engagement campaigns."
    Anish Jose
    Product Manager, HealthifyMe
  • "CleverTap’s multi-channel marketing suite enables us to engage with real-time customer insights that help make informed marketing decisions. Having a technology partner who believes in our core value proposition helps us accelerate our efforts rapidly"
    Zaheer Adenwala
    Co Founder & CTO, Ketto
  • "At Mobikwik, we use CleverTap's mobile marketing capabilities extensively to engage better with our users. With CleverTap, we can run powerful contextual and personalized campaigns and our retention rates have significantly improved ever since."
    Abhinav Chand
    Marketing Manager, MobiKwik
  • "Thanks to Clevertap's ability to handle large volumes of data we have been able to scale our userbase 10x in the last 12 months without worrying about our real-time analytics solution."
    Ankush Sachdeva
    Co-founder & CEO, ShareChat
  • "With CleverTap Pivots, we are able to cross-tabulate data across billions of data points in no time. This enables us to gain valuable insights that we can leverage to provide better recommendations around our entire solution suite - from keyword research, ASO promotion, A/B testing, sentiment analysis to much more."
    Raphael Mimoun
    Product Designer / Design Director, Pranker

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