Whitepaper
Metrics That Matter For Growth: A Handbook for Mobile Marketers
Track Mobile App Metrics Like a Pro
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Trusted by Today's Top Brands
Why Read This Whitepaper
An awesome app and a killer marketing strategy are great, but they don’t guarantee success. Smart mobile marketers track performance and growth with the right metrics so they can fine-tune their strategies along the way. Learn which mobile app metrics to track as well as how to interpret and apply them, so you can drive long-term engagement and growth.
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6 key performance metrics to track your app’s growth
Definitive metrics for measuring the growth of your mobile app from user acquisition, activation, retention, engagement, conversion and churn.
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Straightforward formulas to measure impact of marketing efforts
No more vague ideas, vanity metrics or approximate calculations. Track the KPIs that truly matter for your business.
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Marketing strategies to boost results at each stage of mobile growth
Create a comprehensive mobile growth strategy that fuels growth at every stage of the user journey.
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Why our customers love us
We Drive Measurable Growth
Helping our customers succeed
View our Customers 
4x
Higher CTR with ab testing
36%
Reduction in new user churn
“I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
Natalia Garcia Ocampo
Marketing & Growth Director, Movii
71%
Increase in week 3 retenion rates
73%
Improvement in average CTRs with personalization
“Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
Arun Kumar
Head of Digital Marketing at Carousell
12%Engagement
With event-centric campaigns
3%CTRs
Using data-based insights from Pivots
“CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
Mihir Shah
VP of Product & Marketing Growth, Disney+ Hotstar
16%
More Conversions
25%
Increased Campaign CTRs
“The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
Manish Dhanwani
Senior Marketing Manager, SonyLIV
5x
Increase in 90-Day Retention Rate
2x
Increase in MAUs
“CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
Maybelle Cheah
Customer Analytics Team Lead at Boost