Whitepaper
Metrics That Matter For Growth: A Handbook for Mobile Marketers
Track Mobile App Metrics Like a Pro
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Why Read This Whitepaper
An awesome app and a killer marketing strategy are great, but they don’t guarantee success. Smart mobile marketers track performance and growth with the right metrics so they can fine-tune their strategies along the way. Learn which mobile app metrics to track as well as how to interpret and apply them, so you can drive long-term engagement and growth.
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6 key performance metrics to track your app’s growth
Definitive metrics for measuring the growth of your mobile app from user acquisition, activation, retention, engagement, conversion and churn.
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Straightforward formulas to measure impact of marketing efforts
No more vague ideas, vanity metrics or approximate calculations. Track the KPIs that truly matter for your business.
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Marketing strategies to boost results at each stage of mobile growth
Create a comprehensive mobile growth strategy that fuels growth at every stage of the user journey.
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Why our customers love us
We Drive Measurable Growth
Helping our customers succeed
View Our Customers 
7%Revenue
Uplift with engagement campaigns
5%Engagement
With personalized campaigns
“We can look at the users’ journey across multiple devices: from the web, to their phone, or their tablet. This not only provides us with a single view of the customer but also improves engagement and the user journey across channels and devices.”
Inma Cañadas
VP of Marketing
2xEngagement
With campaigns triggered by user behavior
5xCTRs
On personalized push notification campaigns
“CleverTap has made a significant contribution to our marketing strategies with its in-depth customer analytics, allowing us to understand and engage with our users like never before.”
Manish V. Dhanwani
AGM Marketing at BookMyShow
68%Higher Engagement
With personalized push notifications
75%More Efficient Campaigns
With actionable insights
“CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
Manan Bajoria
Head of Growth Marketing at Lenskart
12%Engagement
With event-centric campaigns
3xCTRs
Using data-based insights from Pivots
“CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
Mihir Shah
VP of Product & Marketing Growth, Hotstar
8-10%Monetization Rates
By delivering personalized multi-channel messaging
5xMore Cross-Sells
By using Live User Segments
“Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
Suman De
Director of Product Management, Cleartrip