Whitepaper

Metrics That Matter For Growth: A Handbook for Mobile Marketers

Track Mobile App Metrics Like a Pro

Kotak Mahindra Bank_

Why Read This Whitepaper

An awesome app and a killer marketing strategy are great, but they don’t guarantee success. Smart mobile marketers track performance and growth with the right metrics so they can fine-tune their strategies along the way. Learn which mobile app metrics to track as well as how to interpret and apply them, so you can drive long-term engagement and growth.

6 key performance metrics to track your app’s growth

Definitive metrics for measuring the growth of your mobile app from user acquisition, activation, retention, engagement, conversion and churn.
Straightforward formulas to measure impact of marketing efforts

No more vague ideas, vanity metrics or approximate calculations. Track the KPIs that truly matter for your business.
Marketing strategies to boost results at each stage of mobile growth

Create a comprehensive mobile growth strategy that fuels growth at every stage of the user journey.