Whitepaper

The Secrets Behind Successful App Launches

How did Ned Stark botch an app launch?

What metrics would Tywin Lannister care about when launching a new app?

How did Ser Barristan Selmy save the day?

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Why Read This Pocket Guide?

Tywin Lannister is the number one app marketer in Westeros, and every app that his company has launched has hit paydirt.Ned Stark tried a follow-up act but lost his shirt and funding from the Iron Bank while as his new app sank without a trace. Read this recently uncovered scroll and find out:

This pocket guide gives you a quick, high-level overview of user retention fundamentals in a highly visual guide that you can keep as a handy reference. And it includes practical tips to win loyal users and grow your app.
  • The mistakes Ned Stark made while launching a new app, and how you can avoid them.
  • The five-step customer acquisition framework used by canny app marketers like Tywin Lannister to find out cost effective acquisition channels.
  • The types of metrics Ser Barristan Selmy would track if he was in charge of launching a new app.

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