Whitepaper

What Makes Push Notifications Successful?

An In-Depth Study on Push Notifications from our 2017 Q1 Data

Download The Whitepaper

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Why Read This Whitepaper?

Research shows that while approximately half of app users find push notifications annoying, 50% find it helpful. So what makes the difference?

When a user receives a message that is personalized based on her unique profile attributes, products viewed or the most recent action that she performed in the app, the message becomes more of a benefit than an annoying interruption.

We scanned 11 billion push notifications sent out by us in Q1 2017 in order to learn correlations between various factors that moved the needle as opposed to the ones that lead to the demise of the app. Download this whitepaper to understand the simple factors that can create a huge impact to make your push messaging more relevant and contextual for your users (includes specific use cases and scenarios by industries).

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • 4x

    Higher CTR with ab testing

    36%

    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates

    73%

    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns

    3%CTRs

    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions

    25%

    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate

    2x

    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study