Know Who You’re Dealing With
When your notification speaks the same language relevant to your user’s recent behavior, engagement becomes contextual and users will be inspired to return to your app.
Meet Users Where They Are
By identifying an audience segment based on geography, brands can create personalized campaigns that send relevant information to a specific contingent of users, thereby spurring periods of high user engagement.
Recognize When the Mood Strikes
Identify the “golden window” in order to engage users at the right time. Brands that send out messages at optimal times achieve open rates of 5.3% compared to brands that don’t.
Combine these three levels for high user engagement
Personalization based on these three entities separately surely helps brands project themselves strongly in front of their users. But to give a seamless and holistic experience across devices and channels, you need to team all these three together.