Many marketers are still unfamiliar how to use push notifications
Despite huge stores of data available, marketers still have trouble personalizing marketing campaignsand seem to be totally misaligned with consumer desires. Two-thirds of marketers still lack the ability to segment users based on their in-app behavior as well as potential.
According to new study by Forrester, 67% of marketers say they can’t measure ROI on mobile and only 27% confident that their mobile campaigns are profitable When your engagement leads to a message or coupon based on an action performed by the user, the experience can be made a magical one. But the power for rendering such experiences lies in data and the availability of it in the moments they occur.
- Quick mobile retention primer + In-depth engagement strategies
- Onboarding, Ongoing nurture, Advocacy or Attrition, as the case may
- Detailed illustrations and screenshots included.