Podcast: How to Re-Engage Mobile App Users

Your users have engaged with your app – which is good news! Now the critical and often most challenging step is to understand how to retain them past the early engagement stage.

In this podcast you’ll hear from CleverTap’s VP of Growth & Partnerships Kara Dake on cutting-edge re-engagement strategies for your app’s important growth phase.

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In this Podcast, you’ll learn

  • Tools and tips for unifying analytics and engagement
  • Personalization and segmentation best practices
  • Re-engagement techniques to drive retention and conversions



Kara Dake

VP of Growth & Partnerships, CleverTap

Kara Dake is a specialist in mobile user engagement and retention with extensive professional experience encompassing growth marketing, strategic partnerships, business development and finance. An active supporter of the technology ecosystem and advocate for women in mobile and digital, she is a member of the Global Panels & Partnerships Committee of mBolden, an organization dedicated to connecting and empowering female leaders throughout the industry. Kara began her career as a financial analyst on Wall Street and holds an MBA from NYU.