Podcast

Podcast: ‘Getting Your Numbers Right’ with The Content Friends

95% of apps are downloaded and never used again.

In this podcast, CleverTap’s VP of Growth & Partnerships Kara Dake discusses retention strategies and metrics to measure that are critical for your apps’s success in today’s crowded mobile app space.

Listen to the Podcast

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Agenda of The Podcast

In this Podcast, you’ll learn

  • How to set up your app for success from Day 1
  • Segmentation strategies for driving engagement
  • Data-driven decision making
  • Machine learning applications in increasing conversions

Speaker

Kara

Kara Dake

VP of Growth & Partnerships, CleverTap

Kara Dake is a specialist in mobile user engagement and retention with extensive professional experience encompassing growth marketing, strategic partnerships, business development and finance. An active supporter of the technology ecosystem and advocate for women in mobile and digital, she is a member of the Global Panels & Partnerships Committee of mBolden, an organization dedicated to connecting and empowering female leaders throughout the industry. Kara began her career as a financial analyst on Wall Street and holds an MBA from NYU.

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