Whitepaper
Get Up Close and Personal with Your App Users
Use behavioral segmentation to evaluate mobile app success metrics and increase user engagement and retention
Why Read This Whitepaper?
Mobile app users are impatient and seek immediate fulfillment. If you fail to capture their attention with highly personalized and contextual engagement strategies, the “mobile moment” will be lost forever and with it, the opportunity to build a loyal customer base.
Behavioral analytics and segmentation helps you avoid this common pitfall and define successful app marketing campaigns. Build and grow brand loyality in no time.
Behavioral analytics and segmentation helps you avoid this common pitfall and define successful app marketing campaigns. Build and grow brand loyality in no time.
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Customer Experiences
Brands build better customer experiences to improve customer success metrics such as Customer Lifetime Value and reduce metrics that hurt businesses such as user churn.
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Campaign Strategies
Mobile Marketers evaluate and fortify their app/web marketing strategy to better deliver contextual information to users in their moments of need.
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Identify the Users’ Needs
Product Managers understand their users in order to enhance their app design and product development cycles to better meet users’ needs.
We Drive Measurable Growth
Helping our customers succeed
View Our Customers 
4x
Higher CTR with ab testing
36%
Reduction in new user churn
“I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
Natalia Garcia Ocampo
Marketing & Growth Director, Movii
71%
Increase in week 3 retenion rates
73%
Improvement in average CTRs with personalization
“Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
Arun Kumar
Head of Digital Marketing at Carousell
12%Engagement
With event-centric campaigns
3%CTRs
Using data-based insights from Pivots
“CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
Mihir Shah
VP of Product & Marketing Growth, Disney+ Hotstar
16%
More Conversions
25%
Increased Campaign CTRs
“The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
Manish Dhanwani
Senior Marketing Manager, SonyLIV
5x
Increase in 90-Day Retention Rate
2x
Increase in MAUs
“CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
Maybelle Cheah
Customer Analytics Team Lead at Boost