Guide | Experience Optimization Guide - CleverTap

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Pocket Guide

Why Read this Guide?

When we asked 2,000 users why they uninstalled an app, we found that a majority of them are due to “poor customer experience”. This makes it essential for enterprises to provide users with engaging experiences and give them the royal treatment at every stage of the customer lifecycle.

In this pocket guide, we cover how marketers can wow app users, and build an experience that results in higher customer satisfaction and CLTV.

Understanding Customer Experiences

Know the ingredients of customer experience, and how you can build an exceptional one.
Experience Optimization Challenges

Understand the challenges of following an outdated and templatized approach to marketing.
The Tools for Optimizing Experiences

Get a break down of the best tools that will make your customer experience efforts more effective.
Using RFM Analysis for Experience Optimization

Learn how you can optimize customer experiences using RFM (Recency, Frequency, and Monetary) Analysis with actionable campaign ideas.

What’s Inside the Guide?