Understand how your ecommerce app engagement compares to your industry peers.
Ecommerce apps provide incredible convenience and value to consumers. This became particularly apparent during the pandemic and for many, the preference stuck. Shopping is enduringly popular, whether on a desktop or a mobile device. And new payment options and loyalty programs are helping to make mobile ecommerce a thriving industry.
But with success comes competition. The challenge for ecommerce marketers is to make their app stand out, encourage users to make purchases, both planned and impulse, and keep coming back for more.
Benchmark data can help an ecommerce app understand the marketplace and how best to capture consumer spending. Our latest benchmark report provides broad data, based on billions of data points, for how ecommerce app users tend to behave at various points in their journey.
