CleverTap Recognized in the
2025 Gartner® Magic Quadrant™
for Personalization Engines
CleverTap has been recognized as a Niche Player for its Completeness of Vision and Ability to Execute.
Download Report Hyper-Personalization That Converts, Engages, and Retains
We believe CleverTap’s recognition in the latest Gartner® Magic Quadrant™ report is driven by our:
- Comprehensive personalization mix that drives 7x higher conversions by aligning with the right use cases.
- A robust all-in-one customer engagement solution designed to fit every brand’s unique needs.
- Clever.AI, our state-of-the-art AI engine, powering features like auto-routing journeys (IntelliNODE) and emotionally intelligent messaging (Scribe).
- Industry-specific functionalities for e-commerce, financial services, gaming, streaming, and beyond.
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Why CleverTap is Leading the Way in Personalization
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Engineered for Personalization
“This growth and customer footprint can be attributed to its all-in-one solution that includes a CDP and its ability to set up and trigger automated personalized customer journeys at multiple touchpoints.”
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Advanced AI Capabilities
“CleverTap continues to add new AI functionality. Recent examples include AI-based automation for customer journey routing … and its GenAI digital content creation assist.”
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Omnichannel Experience
“CleverTap’s most suitable use case is Marketing, based on its ability to easily set up segments and track anonymous users and its ability to support personalization functions on a variety of marketing channels.”
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Real-Time Personalization
“Two of CleverTap’s strongest capabilities are Targeting and Triggering.”
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Targeting
“CleverTap’s rating in Targeting is based on a simple UI for creating segments, functionality for gathering zero-party data, and AI-based predictive segmentation.”
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Triggering
“Its rating in Triggering is based on geofencing capabilities for triggering emails and personalization activities in other channels such as ad retargeting.”
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Engineered for Personalization
“This growth and customer footprint can be attributed to its all-in-one solution that includes a CDP and its ability to set up and trigger automated personalized customer journeys at multiple touchpoints.”
-
Advanced AI Capabilities
“CleverTap continues to add new AI functionality. Recent examples include AI-based automation for customer journey routing … and its GenAI digital content creation assist.”
-
Omnichannel Experience
“CleverTap’s most suitable use case is Marketing, based on its ability to easily set up segments and track anonymous users and its ability to support personalization functions on a variety of marketing channels.”
-
Real-Time Personalization
“Two of CleverTap’s strongest capabilities are Targeting and Triggering.”
-
Targeting
“CleverTap’s rating in Targeting is based on a simple UI for creating segments, functionality for gathering zero-party data, and AI-based predictive segmentation.”
-
Triggering
“Its rating in Triggering is based on geofencing capabilities for triggering emails and personalization activities in other channels such as ad retargeting.”
Why Brands Trust CleverTap for Personalized Experiences
Our customers consistently see improved customer engagement
with personalized interactions utilizing our cross-channel marketing platform.
561%
Return on Investment (ROI)*
30%
Improvement in Customer Retention*
35%
Increase in Conversion Rates*
50%
Increase in Click Through Rates (CTRs)*
*Based on an independent third-party study
What the Gartner® Magic Quadrant™ Report Means for You?
We believe the 2025 Gartner® Magic Quadrant™ for Personalization Engines report will help you discover:
- Key capabilities you should consider when making a personalization solution purchase decision
- CleverTap’s key capabilities and expanding global footprint
- Insights into the top personalization tools
Download Report 2,000+ Brands Trust CleverTap
CleverTap’s Industry Recognitions
