CleverTap’s Highlights from the Forrester Wave Report
CleverTap with “around half its installations are footprints within enterprises; it’s shown solid growth in the US since our last study.”
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Forrester’s Take
CleverTap offers an all-in-one platform for midsize enterprises; larger enterprises should consider its verticalized solutions to complement their CCMH ecosystem.
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Customers Love Us
Customers “trust CleverTap: One noted how it ‘understands our tech needs to integrate across marketing, CRM, and operations’.”
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Vision
“CleverTap’s vision for “inconspicuous engagement” based on customer consent and anticipation resonates well, as does its view that martech must be a “living cartography” or ecosystem versus a fixed stack.”
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Artificial Intelligence
“IntelliNODE stands out as an embedded AI copilot to create a network of experiments and automatically determine winning engagement paths that balance individual and broader segment optimization.”
