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    A/B TESTING
    Objectives

    1. Help new learners quickly grasp the basics of the CleverTap platform and start using it with confidence.

    2. Provide a clear path for experienced users to deepen their skills and unlock even more business impact.

    Certification Levels

    Basics: Learn the core features of the CleverTap platform and how to use them day to day.

    Advanced: Go beyond the basics and apply advanced capabilities to real-world use cases.

    What’s in it for you?

    Career Growth Opportunities | Self Enablement | CleverTap Certified

    • Foundation Certification
      Foundation Certification

      Build your foundation on CleverTap by understanding user profiles, analyzing behavior, segmenting cohorts and creating your first campaign

    • Audience Segmentation Basics
      Audience Segmentation Basics

      Learn how to segment user cohorts based on use cases, action and inaction events, and common user properties

    • Audience Segmentation Advanced
      Audience Segmentation Advanced

      Learn advanced audience segmentation using RFM analysis and predictive segmentation to predict and boost conversions

    • Behavioral Segmentation
      Behavioral Segmentation

      Learn how to uncover user trends, analyze funnels, track retention, find best engagement times, and map in-app user flows

    • Mobile Engagement Basics
      Mobile Engagement Basics

      Learn how to pick the right channels and audiences, and create push, in-app, and SMS campaigns

    • Mobile Engagement Advanced
      Mobile Engagement Advanced

      Learn to run native display, app inbox, and property campaigns, and personalize engagement with catalogs and recommendations

    • Journeys
      Journeys

      Learn Journey basics, create onboarding and cart abandonment Journeys, and interpret Journeys performance with key stats

    • WhatsApp Business Messaging
      WhatsApp Business Messaging

      Learn to create engaging experiences on WhatsApp by moving beyond text, building richer conversations, and driving valuable interactions

    • RCS Business Messaging
      RCS Business Messaging

      Learn to deliver immersive customer experiences with RCS Business Messaging by going beyond SMS to build richer, interactive conversations

    • Reminders
      Reminders

      Learn to create intelligent, personalized nudges with CleverTap Reminders to remind users at the right time and reduce drop-offs

    • Web Messaging
      Web Messaging

      Learn to create real-time, personalized web experiences with Web Push, Native Display, Inbox, Pop-ups, and Exit Intent

    • Product Experiences
      Product Experiences

      Learn to enhance app and web experiences by testing and optimizing UI, workflows, and features with minimal technical dependency

    Frequently
    asked questions
    • How is CleverTap different from other Marketing Automation platforms?
      • CleverTap University aims to be a one-stop virtual learning platform for all customers and partners on the CleverTap product, business use cases and best practices to maximize the value from the CleverTap platform.
    • What is the primary objective for launching CleverTap University?
      • The primary objective of the CTU is to: • Enable new users to learn the basics of the CleverTap platform and use it effectively for their needs • Create a way for existing users to advance their knowledge of the CleverTap platform and maximize the business value for their businesses
    • How do I access CleverTap University?
      • CleverTap University will be available to all our customers via CleverTap dashboard under the Need help section. For users new to CleverTap, click ‘Enroll Now,’ fill in your details, and our team will reach out to you.
    • Are these courses available for free or is it paid?
      • For CleverTap customers as well as new users, these courses are offered at no additional cost and will be available to access for free on the go.
    • Can I enroll for multiple courses at the same time?
      • Yes, you can enroll in multiple courses at the same time.
    • Can I re-attempt the exam if I have not secured desired results?
      • Yes, you will be able to re-attempt the exam in case you do not get the desired results. Every Assessment will be graded. You can take the exam upto 10 times.
    • What is the passing score for Assessments?
      • The passing score is 80% for every Assessment.
    • Do I need to complete all Assessments to get the final Certificate?
      • Yes, you will need to complete all the assessments that are part of the respective certification program to get the final certificate.
    • How can I download my Certificate?
      • Upon successful completion of the course, you will receive an official certificate delivered to your registered email ID.
    • Can I share the certifications on my social media handles?
      • Yes, you can share the obtained certificate on your LinkedIn and Twitter handle. Once you complete the certification, you will receive an email with the link to share the certificate with your network.
    • What are the system requirements to use the platform?
      • Please ensure you’re using one of the supported browsers listed below and that the browser is set to enable JavaScript and Cookies and disable Pop-up blockers. • Google Chrome • Mozilla Firefox • Apple Safari