A/B TESTING
Objective

• Enable new users to learn the basics of the CleverTap platform and use it effectively for their needs

• Create a way for existing users to advance their knowledge of the CleverTap platform and maximize the business value for their businesses

Certification Levels

• Basic: It will allow you to use the principal capabilities of the CT product

• Advanced: It will allow you to use the advanced capabilities of the CT product

What’s in it for Customers?

Career Growth opportunities | Self Enablement | CleverTap Certified
Six Certifications to get started with:

CleverTap Foundational
Certification

Learn how to :

• Set up your basics right on CleverTap platform
• Understanding User Profiles
• Analyzing User Behavior
• Segment user cohorts
• Create your first engagement

Audience Segmentation
Basic

Learn how to:

• Segment user cohorts basis use cases
• Create different user cohorts basis action and inaction events
• Create user cohorts basis common properties

Audience Segmentation
Advanced

Learn how to create:

• Use Recency-Frequency and Monetary Analysis to segment your audience and analyze user transitions.
• Use Intent Based Segments to predict user conversions and nudge users to convert

Behavioral
Analytics

Learn how to:

• Uncover user trends
• Plot drop-offs and conversions in the user funnel
• Plot retention of your cohort
• Identify what time of the day/day of the week works best for your user
• Plot user behavior and flow within the App

Mobile Engagement
Basic

Learn how to:

• Choose the right channel for communication
• Choose the right audience for sending out your message
• Create Push Campaign
• Create In-App Campaign
• Create Creating SMS campaign

Mobile Engagement
Advanced

Learn how to create:

• Native Display Campaign
• App Inbox Campaign
• Constant Property Campaigns
• Engagement using Liquid Tags and Linked Content
• Engagement using Catalog Send Time Personalization
• Recommendations to the users using Catalogs

Frequently Asked Questions

What is CleverTap University?
CleverTap University aims to be a one-stop virtual learning platform for all customers and partners on the CleverTap product, business use cases and best practices to maximize the value from the CleverTap platform.
What is the primary objective for launching CleverTap University?
The primary objective of the CTU is to:
• Enable new users to learn the basics of the CleverTap platform and use it effectively for their needs
• Create a way for existing users to advance their knowledge of the CleverTap platform and maximize the business value for their businesses
How do I access CleverTap University?
CleverTap University will be available to all our customers via CleverTap dashboard under the Need help section
Are these courses available for free or is it paid?
As a CleverTap customer, these are offered to you at no additional cost and will be available for free to access on the go
Can I enroll for multiple courses at the same time?
Yes, you can enroll in multiple courses at the same time.
Can I re-attempt the exam if I have not secured desired results?
Yes, you will be able to re-attempt the exam in case you do not get the desired results. Every Assessment will be graded. You can take the exam upto 10 times.
What is the passing score for Assessments?
The passing score is 80% for every Assessment.
Do I need to complete all Assessments to get the final Certificate?
Yes, you will need to complete all the assessments that are part of the respective certification program to get the final certificate.
How can I download my Certificate?
From your Dashboard, click on the ‘Completed Courses’ button. Navigate to the course you need a certificate for and click on the ‘Certificate’ button in the middle of the course bar. A new window will open and generate a link. Click the link to download the certificate directly to your computer.
Can I share the certifications on my social media handles?
Yes, you can share the obtained certificate on your LinkedIn and Twitter handle. Once you complete the certification, you will receive an email with the link to share the certificate with your network.
What are the system requirements to use the platform?
Please ensure you’re using one of the supported browsers listed below and that the browser is set to enable JavaScript and Cookies and disable Pop-up blockers.

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Better Learning Starts Here. Enroll Now!

Reach out to your Account Manager or our Sales Expert to get more information.