With fierce competition for customer attention combined with complex customer journeys across multiple channels, today’s companies face major challenges. They need to define and create each touchpoint based on who their customers are, where they enter the funnel, and what their future journey will look like. And they have to do so with fewer resources, at a time when customers demand more than ever before.
This edition of CleverTap Quarterly highlights how our customers—across verticals and regions—use hyper-personalization to gain a competitive advantage. It also covers insights from thought leaders and industry experts on what hyper-personalization means now and how it will evolve in the future.
your teams to follow the path other leading companies have chosen to become hyper-personalization champions—harnessing analytics, segmentation, and automation tools to address audiences as individuals, in real-time and at scale
new directions with our product experts and learn how CleverTap retention cloud platform has evolved to elevate customers’ campaigns
how our partners have collaborated with us to deliver hyper-personalization to customers
the blueprint that industry thought leaders follow to achieve exceptional performance through hyper-personalization
Chief Customer Officer,
Abhishek leads customer success, technical account management & customer support where customers are at the center of everything. He’s passionate about all things product, including strategy, use cases, design & implementation. He was previously in leadership roles with Sprinklr, Trilogy & Ignite Technologies.
Co-founder and Chief Product Officer,
Anand is Co-founder and Chief Product Officer—leading the platform’s strategic direction, including design, development, product management & product marketing. He was previously in leadership roles with Infomedia18, Network18 Media and Investments, and co-founder at Burrp, India’s first food tech business.
Growth – Founding Team,
McKinsey & Company
Vice President, Data Science,
Senior Vice President, Marketing
Jayant Kshirsagar leads marketing for CleverTap globally. He has over 25 years of leadership experience at multinational companies, including SAP, Intuit, Wipro and Idea Cellular. Jayant has launched strategic marketing initiatives that have measurable impacts on business outcomes and building communities, efforts that have given him a deep understanding of the customers he has served and the challenges they face
Director of Marketing – Client Manager, Muuv Labs
Kim has an MA in Kinesiology from the University of Texas and a BA in Psychology from Duke University and was editorial manager for the Journal of Physical Activity and Health. She spent 6 years creating course content, consumer-facing content, and educating clients on their products at TriggerPoint and Implus.
Head – Customer Retention Marketing,
Mansi eats, breathes, and sleeps retention & CRM. In past roles, she’s worked in the ecommerce industry to grow repeat business, customer LTV, and various other app-engagement metrics. Currently, she’s working with the TATA group to drive retention for Tata CLiQ, Tata CLiQ Luxury & the to-be-launched beauty app, CLiQ Palette.
Co-Founder & CMO,
Marcelo started his career as Brand Strategist at big ad agencies in Brazil. He also founded two startups and learned many valuable lessons along the way. He never invested before Guru, as he was wary of doing so, noting that his country had 200 million habitants but only 800,000 invested in the stock market.
Chief Strategy Officer,
Momchil is the Chief Strategy Officer at CleverTap. Recognized as Founder of the Year by the Central European Startup Awards, he is a visionary evangelist leader passionate about building relationships and culture. A leading expert on user retention and mobile marketing, before CleverTap, as the CEO of Leanplum, he grew the company to 100+ employees and $20M+ in revenue.
Director of Product Management,
Peggy Anne Salz
Founder & Chief Analyst,
Peggy is a writer, analyst, consultant, and podcast host and one of the most influential speakers in the mobile marketing space. The founder of MobileGroove, Peggy is also a nine-time author and frequent guest contributor, sharing her insights on innovation at the intersection of content, commerce and community.
Regional VP & General Manager
Scott Pugh leads Mixpanel’s Asia Pacific business and has been instrumental in building a high-performance team that has delivered rapid growth for the company. Prior to Mixpanel, Scott spent 15 years in the technology and online industry with seven years at Linkedin where he helped launch its Talent Solutions business in Asia.
Chief Executive Officer,
Sid is charged with continuing the company’s global expansion & revenue growth by building new capabilities and improving operating efficiency. Previously, he served as CRO, Freshworks Inc., Chairman, Freshworks India and has held various leadership roles at Akamai Technologies, Salesforce, IBM, and Microsoft.
Sue Lin Teo
Head of Growth & Digital Marketing,
Director of Product,
Chief Growth Officer,
Vikrant joined CleverTap as its first-ever Chief Growth Officer, leading the company’s marketing and sales team and its integrated go-to-market (GTM) strategy globally across all commercial and enterprise segments. He was previously in leadership roles with Salesforce, SAP, Teradata, IBM, and select startups.