Meet CleverAI Agents

Agentic AI that elevates customer engagement by individualizing at scale and maximizing ROI

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Watch the CleverAI™ Agents Unveil

See how CleverAI™ Agents think, act, and collaborate to deliver true 1:1 personalization at scale – including exclusive first-look demos.

Decision Agents

Precisely match every customer with the right experience

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Analytics Agent

Uncover user trends easily by turning plain-language prompts into precise queries with the right events and attributes identified and ready-made visualizations generated.

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Find the right audience

Segment Builder Agent

Define segments in plain language and let the agent select the right events and and attributes to instantly generate precise, editable segments.

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Showcase the right product

Recommendations Agent

Surface the right product, offer, or content for each user. The agent learns from past behaviors to deliver personalized recommendations that drive engagement and sales.

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Predict user behavior accurately

Predictions Agent

Forecast outcomes like churn, conversions, or drop-offs for users in real time, with the “why” behind each prediction, enabling you to act before opportunities are lost.

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Creative Agents

Effortlessly create on-brand, context-aware content

Create on-brand visuals

Designer Agent

Start with a prompt or reference image, and the agent applies your brand kit—logos, colors, fonts, layouts, and ratios—to generate campaign-ready visuals that you can easily tweak further or create variants for A/B testing and localization.

Generate copy that resonates

Copywriter Agent

Create brand-aligned, personalized copy in seconds – optimized by insights from top-performing campaigns and guided by your guardrails for tone, voice, keywords, length, language, and style.

Action Agents

Instantly create customer experiences rooted in industry best practices

Turn your goals into Journeys

Journey Builder Agent

Describe your goal in plain language, like “reduce churn,” and the agent instantly creates a ready-to-edit journey, complete with messages and visuals, optimized using best practices and tailored to your use case.

Find the best path

Path Optimizer Agent

Experiment with messaging, channels, timing, and frequency in a single journey. The agent routes users in real time to the best-performing path and adapts as behaviors change to maximize ROI.

Coming Soon

Strategy Agent

The super intelligence behind every 1:1 customer experience

"CleverTap's AI-powered recommendation engine has ensured we achieved our goal of boosting reservation conversions."

Surakan Kittiperakorn, Regional Marketing Lead

"The advanced capabilities powered by AI allow us to greatly enhance the effectiveness of communication and speed of experimentation. CleverTap has helped us reduce our costs and connect with our users more effectively at the right time and on the right channel."

Ojasvi Singhal, Vice President - Digital Banking and Transformation

"CleverTap’s Predictions has allowed us to move from reactive targeting to anticipating what our users are likely to do next. Compared to our standard CVM campaigns, we saw 2x higher CTR and a 50% lift in conversions by targeting highly likely segments."

Bechir Segni, Principal Expert – Growth Marketing

Frequently Asked Questions

Do I need technical or data skills to use CleverAI™ Agents?

No. CleverAI™ Agents are built for marketers, growth teams, and product owners, not data scientists.

You simply describe your goal in plain language — for example:

  • "Create a segment of users who added to cart but didn't purchase in the last 14 days"
  • "Analyze drop-offs between wallet top-up and first transaction"

CleverAI™ Agents translate your intent into the right events, filters, metrics, and visualizations, which you can review, edit, and refine. This removes technical complexity while making Agentic AI in customer engagement accessible to every team.

How does CleverAI™ handle data privacy and security?

CleverTap keeps your customer data fully within its own infrastructure.

When CleverAI™ Agents interact with external large language models (LLMs):

  • Only minimal context is shared (such as prompt text or high-level event labels)
  • No raw user profiles or PII are sent
  • Data is stored temporarily (up to 30 days) under enterprise-grade security standards
  • External models do not train on your data

This ensures agentic AI capabilities remain highly effective without compromising privacy, security, or compliance.

What AI models power CleverAI™ Agents?

CleverAI™ Agents combine:

  • Best-in-class external LLMs (for natural language and image generation)
  • CleverTap's proprietary AI models for churn prediction, product recommendations, channel selection, and send-time optimization

Model orchestration, data routing, and regional constraints are managed by CleverTap. For regulated industries or strict compliance requirements, your account team can clarify which models are used and how data is handled.

Can CleverAI™ Agents handle complex analytics and segmentation use cases?

Yes. Analytics Agent and Segment Builder Agent support advanced logic, including:

  • Multiple events and user properties
  • Time windows and cohorts
  • AND / OR logical operators

CleverAI™ always shows the underlying configuration, giving you full control to tweak filters, adjust conditions, or refine date ranges. This transparency ensures trust and confidence in AI-powered customer engagement.

Do CleverAI™ Agents support multiple languages and regions?

Yes. CleverAI™ Agents supports multi-lingual customer engagement.

  • Text-generating Agents (such as Copywriter and Journey Builder prompts) work across multiple languages supported by the underlying LLMs
  • You can specify the desired language directly in your prompt
  • Designer Agent can create localized visuals, including language-specific overlays and regional offers

Quality is highest for widely used global languages.

How do approvals, governance, and roles work with CleverAI™?

CleverAI™ follows a human-in-the-loop approach.

  • Agents can propose and configure segments, journeys, copy, or creatives
  • Humans review, approve, and launch
  • All outputs live inside existing CleverTap workflows
  • Your current roles, permissions, approval flows, versioning, and rollback controls remain intact

This ensures agentic AI accelerates execution without sacrificing governance.

Will CleverAI™ Agents replace marketers or existing CleverTap features?

No. CleverAI™ Agents are designed to amplify teams, not replace them.

They eliminate repetitive manual work — like building queries, segments, creatives, and journeys — so marketers can focus on strategy, experimentation, and creative direction.

All existing CleverTap features remain available. CleverAI™ simply provides a faster, smarter way to activate AI in customer engagement across the entire customer lifecycle.

Can I understand and trust decisions made by CleverAI™ Agents?

Yes. CleverAI™ is built for transparency and control.

Every Agent action includes:

  • Clear reasoning behind recommendations
  • Expected outcomes and impact
  • Full visibility into what was created or configured

You can review, edit, approve, version, or roll back at any time — a core requirement for enterprise-grade agentic AI in customer engagement.

Curious how CleverAI™ Agents would work for your team?

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