Since wellness needs differ greatly across individuals, Meditopia wanted to shift to an all-in-one engagement platform that provided deep customer understanding to drive tailored omnichannel engagement.
Wellness is deeply personal, yet our mission is to reach millions. CleverTap gave us the infrastructure to honor both truths. We’re no longer guessing what might resonate. Instead, we listen to behavioural signals, responding in real-time, and adapting to each person’s unique journey. In just six months, this approach has helped us connect more strongly with our users, while also improving reach and conversion.”
Meditopia is a pioneer in holistic wellbeing, serving 40 million users across 100+ countries. Blending psychology, technology, and wellness expertise, the platform delivers science-backed programs that help people manage stress, build resilience, and create lasting positive change. With its 1-on-1 expert consultations, AI-powered mental health assistant, and integrated gym access services, Meditopia provides personalized support for both mind and body. As its global community continued to grow, Meditopia needed a more unified and intelligent way to understand user needs at scale, to ensure that every interaction remained meaningful and supportive.
Since wellness needs differ greatly across individuals, Meditopia wanted to shift to an all-in-one engagement platform that provided deep customer understanding to drive tailored omnichannel engagement.
To fulfill its vision of personalized care at scale, Meditopia set out to enable hyper-personalization on the go so that outreach felt intuitive, timely, and genuinely in tune for each user.
Meditopia uses CleverTap’s segmentation as the foundation for contextual personalization. Users are grouped based on past consumption patterns – such as preferred categories, completed sessions, or content formats – to deliver targeted recommendations. Real-time nudges triggered by actions like sign-ups or session completions keep outreach relevant and on point. The team also tracks email activity to improve deliverability and engagement. Separately, RFM scores help identify loyal users, allowing Meditopia to test high-value offers with precision before a full rollout.
Through CleverTap’s omnichannel orchestration, Meditopia maintains consistent engagement across touchpoints. Push notifications drive retention and prompt immediate actions, while email supports deeper storytelling through newsletters and updates. In-app messages sustain real-time engagement and guide users seamlessly through their wellness journey. For high-impact campaigns like discount offers, all three channels run in parallel to maximize reach and conversion.
To reinforce personal relevance, Meditopia uses Linked Content and Liquid Tags to dynamically insert details like a user’s first name and relevant recommendations. These hyper-personalized messages are then woven into CleverTap-powered Journeys, ensuring communications land in context and feel supportive rather than promotional – encouraging users to explore content that matches their emotional needs in the moment.
Meditopia continuously leverages the rich behavioural and lifecycle data available in CleverTap for insights, so the personalization evolves in line with user needs. For messaging, it tracks delivery, open, click, bounce, and unsubscribe rates. It also monitors session frequency, feature usage, cohort retention, funnel movement, and key in-app events to refine journeys and improve user satisfaction.
Thanks to the continuous support of the CleverTap team, the migration process from our earlier tool went smoothly. We find CleverTap’s analytics far more insightful and accessible, giving us a real-time view of engagement patterns across channels. Advanced features like RFM segmentation and cohort analysis make it easy to act on insights instantly, personalize with precision, and build campaigns that truly connect with our users.”
Through CleverTap, Meditopia has transformed wellbeing support. Building on this success, the company plans to leverage the CleverAI™ Decisioning Engine’s autonomous, intelligent agents to take individualization even further. By matching the right content, timing, and experiences to each user, the company will create adaptive wellbeing journeys that truly scale personalized care while maximizing engagement and lifetime value.
