Chakkizza relied on scattered tools for basic analytics and limited communications. User segmentation and cohort analysis required manual data fetching and processing, making it time-consuming and inefficient.
For an early-stage startup aiming to optimize resources without compromising on customer experience, finding a powerful customer engagement platform that fit our budget and limited technical bandwidth was critical. CleverTap ticked all the boxes. Its strong support and multi-channel capabilities have been truly game-changing for us. We now deliver contextual communications at the right time and channel, ensuring customers never run out of their favourite products.”
Chakkizza is a pioneering Indian D2C food tech startup that blends tradition and technology to ensure freshness and flavour. With transparency from farm to fork without middlemen, the company delivers nutritious Atta, sourced from the harvests of 350+ farmers and stone-milled on order, to doorsteps within 24 hours. On an exponential growth path as a trusted nutrition partner for Indian families, Chakkizza needed a unified, intelligent engagement platform that would support this rapid evolution with state-of-the-art capabilities to compete with established brands, while respecting startup resource constraints.
Chakkizza relied on scattered tools for basic analytics and limited communications. User segmentation and cohort analysis required manual data fetching and processing, making it time-consuming and inefficient.
The customer-focused company wanted to harness a single, powerful platform to deeply understand each customer and deliver insight-driven, perfectly timed outreach across their entire lifecycle.
With CleverTap, Chakkizza moved from manual processes spread across multiple tools to automated, real-time segmentation on a single platform. Live behaviour segments capture in-the-moment actions such as new registrations, cart abandonment, & recent membership expirations, while past behaviour segments draw on historical activity to identify repeat purchasers, high-value customers, & inactive users. Together, these dynamic segments underpin precise, lifecycle-based engagement at every touchpoint, making Chakkizza more valuable to each customer.
Through omnichannel CleverTap Journeys, Chakkizza orchestrates contextual messaging at key milestone moments. Individualized onboarding converts one in four prospects. New users discover product information, encouraging first purchases. Abandoned cart nudges drive 33% of users to complete forgotten orders within 6 hours. Membership campaigns invite frequent buyers to unlock benefits. Expiration reminders showcase savings year-round, driving a 24% conversion rate. Referral campaigns engage customers who rated orders 5/5, transforming them into brand ambassadors.
With expanded CleverTap capabilities, Chakkizza strategically leverages channels to engage users where they are most responsive. Push notifications are the primary channel for daily promotions, order updates, and referral rewards. Emails reach inactive users who do not have the app installed, bringing them back to the platform. In-app messages deliver new launches and targeted promotions. WhatsApp serves as a fallback for push notifications and emails while also handling high-priority communications.
For a startup like ours, every tool needs to justify itself quickly. CleverTap made that easy with responsive support, clear documentation, and helpful implementation checklists that got us up and running fast. The free trial was crucial. It allowed us to prove value internally while exploring the platform. CleverTap University ensured our lean team could adopt it without extensive training cycles, and we now have access to advanced engagement capabilities. These are precisely the enabling factors a fast-scaling startup needs to win.”
With a robust engagement engine now established, Chakkizza aims to elevate its strategy by creating more immersive and engaging content on CleverTap. The company plans to integrate advanced features like geofencing for location-based campaigns that resonate with local community needs. By leaning into CleverTap’s industry-leading solution, Chakkizza will continue to scale its personalization while maximizing customer lifetime value and retention.
