Blooming Wear wanted to tailor omnichannel engagement along the customer lifecycle, but a fragmented customer view built upon disparate systems hampered this.
In fashion retail, where trends shift quickly and customer expectations are high, CleverTap eliminates the lag between analytics and engagement, providing insights that guide both product and marketing strategies. This integration breaks down silos, grounding decisions in measurable impact. With AI-driven segmentation, predictive modeling, and advanced channel integrations, CleverTap remains an indispensable partner in scaling engagement effectively.”
Blooming Wear is a proud Saudi brand founded in 2016 to stand by women at all times. It prioritizes customer satisfaction and works with top Saudi-based designers to offer women comfort and confidence in their daily lives. The brand bridges generations, passed down from mother to daughter, throughout their journey together. As a part of this philosophy to build lifelong relationships with customers, the company wanted to harness real-time data to build highly personalized experiences for every customer at speed and scale.
Blooming Wear wanted to tailor omnichannel engagement along the customer lifecycle, but a fragmented customer view built upon disparate systems hampered this.
In a fast-changing category where customer retention hinges on real-time insights and action, Blooming Wear needed automation to accelerate segmentation and tailored campaigns and keep them error-free.
Blooming Wear uses analytics on CleverTap to build a solid foundation of customer understanding, monitored through rich visualizations. Cohort analysis keeps the team up-to-date on retention, churn, and engagement, while funnel visualizations highlight drop-offs in onboarding, purchases, and upgrades. Trend analysis captures usage spikes. Alongside these, A/B testing validates the effectiveness of creatives and campaigns, strengthening the data-rich foundation that enables precise personalization.
With CleverTap analytics and growth dashboards, the team tracks user growth, retention, and engagement at a glance—pinpointing when new users become active and where interventions drive impact.
With CleverTap Journeys, Blooming Wear has automated rule-based workflows to nurture users with contextual messaging triggered by real-time behavior. Multi-step funnel analysis identifies the most effective channels from signup to purchase, reducing drop-offs and accelerating conversions.
Blooming Wear leverages CleverTap for two more powerful forms of personalization. By tracking interactions like browsing, cart activity, and feature usage, the team delivers immediate, contextual engagement that seizes a moment of user intent. Meanwhile, the segmentation engine enables the team to group users by value, geography, and RFM logic, enabling the team to build customized campaigns for specific audiences over time. These approaches result in highly tailored offers, discounts, and recommendations that increase engagement, abandoned cart conversions, upsell acceptances, and CLTV growth.
Leveraging CleverTap, Blooming Wear orchestrates omnichannel engagement across push, WhatsApp, SMS, and email, tailored to user preferences. Hence, each interaction feels natural rather than intrusive, encouraging customers to engage and respond. This has strengthened customer satisfaction.
Blooming Wear plans to harness CleverTap to enhance dynamically personalized journeys that proactively adapt to user behavior. Predictive modeling, including churn prediction and next-best-action recommendations, will inform lifecycle marketing. The company will expand channels with WhatsApp and web push and continuously refine timing, frequency, and cross-channel orchestration of messaging. Deeper integration with the CRM, analytics platforms, and the data warehouse will improve targeting and ROI measurement.
