As APLAZO scales financial inclusion across Mexico, customer experience and trust matter deeply. CleverTap gave us the foundation to scale hyper-personalized engagement with speed and clarity. We were able to automate key journeys, measure impact with confidence, and reduce operational overhead significantly. It has empowered our team to move faster, experiment more, and deliver better customer experiences as we grow across Mexico.”
APLAZO is the leading “buy now, pay later” (BNPL) payment platform in Mexico. Founded with the mission of empowering consumers through access to responsible, easy, and transparent financing in just five minutes, APLAZO enables users to shop online or in physical stores and pay in convenient and flexible biweekly installments, with no credit card required. Through advanced technology and strategic partnerships with merchants of all sizes, APLAZO drives credit inclusion across the country.
APLAZO sought to scale engagement and personalization strategies without expanding headcount or relying on specialized technical teams. Their previous tool created constant friction with rigid templates, complex data exports, and complete vendor dependency.
The team needed real-time event tracking and sophisticated experimentation capabilities to optimize customer journeys and accurately measure campaign impact, capabilities that their legacy system couldn’t provide.
APLAZO leverages CleverTap Journeys to orchestrate sophisticated, automated customer flows that drive measurable business outcomes. As an example, the team configured abandoned cart journeys that intelligently re-engaged users at precisely the right moment, generating a 50%+ incremental lift in completed purchases. Beyond cart recovery, APLAZO orchestrates collection journeys integrated with their calling infrastructure, optimizing payment reminder workflows. With CleverTap’s control group functionality, APLAZO now runs reliable experiments to measure true incrementality, something their previous tool couldn’t support. These always-on, data-driven journeys eliminate manual intervention while dramatically improving conversion rates.
CleverTap’s catalog and liquid tags capabilities transformed APLAZO’s personalization approach from labor-intensive to effortlessly scalable. Previously, the team manually created 10+ separate templates weekly, each tailored to different audience segments – a process that consumed significant time and resources. With CleverTap, everything was consolidated into a single dynamic template powered by catalogs that automatically personalize messaging for every segment. This breakthrough delivered a 94% reduction in operational work, freeing the team to focus on strategy rather than execution while maintaining and improving message relevance.
APLAZO harnesses CleverTap’s robust event capture to power personalized merchant recommendations that directly impact the bottom line. By analyzing behavioral event data in real-time, the team identifies user preferences and surfaces relevant merchant options at optimal moments. This data-driven personalization strategy generated a 7% sales increase across the entire user base. The approach creates a virtuous cycle: every interaction generates richer data, enabling better modeling and more precise personalization that amplifies the effectiveness of subsequent campaigns.
CleverTap’s ability to seamlessly enable experimentation and integrate with other tools helped APLAZO build a connected marketing ecosystem without extensive technical overhead. The team can now run attribution analysis, orchestrate workflows across systems, and transfer data effortlessly. Unlike their legacy system, CleverTap provides flexible data exports in formats like Parquet, giving APLAZO’s analytics team the freedom to build sophisticated predictive models. With this flexibility, new functionalities are implemented quickly without requiring specialized technical expertise, allowing APLAZO to innovate rapidly while maintaining full control over their engagement strategy.
Thanks to CleverTap, we have much autonomy in executing precise customer engagement and deep segmentation strategies without the need to hire additional headcount. The setup was completed in record time (3 to 4 weeks), and implementing new functionalities does not require advanced technical expertise as with other tools. In addition, data ingestion gives us high visibility into impact, enabling us to segment better and build more effective engagement models.”
Having transformed its engagement operations with CleverTap, APLAZO is positioned to deepen its data-driven personalization capabilities. The company plans to leverage CleverAI capabilities to predict next user action and create hyper-personalized experiences that proactively address customer needs. With a solid foundation of automated journeys and dynamic personalization, APLAZO will continue using CleverTap to scale engagement strategies that drive financial inclusion across Mexico while maintaining the operational efficiency that supports sustainable growth.
