How AirAsia Personalized its Omnichannel Engagement to Drive Growth

When the aviation sector was hit by the COVID-19 pandemic, many airlines pivoted into new business areas to stay relevant. Some carriers started offering new services such as tours, dining experiences, and delivering in-flight meals to generate revenue amid travel restrictions.

AirAsia, a carrier which prides itself on democratizing flying for people by providing value, simplicity and inclusivity, continues to innovate with its ASEAN super app, offering a simpler, faster and more convenient user experience with over 15 types of products and services under three main pillars—travel, eCommerce and fintech. To build personalized, omnichannel experiences for its customers, it needed to consolidate actionable insights across these different market segments.

With insights into its diverse users’ behaviors, the carrier was able to improve its marketing results, with a boost of 1.86% and 1.23% on sticky quotient and repeat transaction behaviors respectively, retention rates that are 9.1% higher than the industry average, and a decrease of 80% on the app’s average uninstall rate.

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Key Takeaways:

Join this webinar to learn how AirAsia improve its customer engagement by integrating the CleverTap Software Development Kit across its web and mobile app.

  • Use the CleverTap solution to personalize your omnichannel engagement and drive customer growth and retention
  • Understand how CleverTap supports thousands of global clients by building on AWS services such as Amazon Elastic Compute Cloud (Amazon EC2), Amazon Elastic Block Store (EBS) and Amazon Simple Storage Service (Amazon S3) to scale quickly with minimal friction
  • Start your personalization journey with a free consultation with CleverTap experts

Who Should Attend?

  • CEOs, COOs, CIOs, CTOs, CMOs, Chief Experience Officers, Chief Product Officers, General Managers, Line of Business (LOB) Managers


Ravi Shankar

Ravi Shankar

Chief Growth & Digital Officer, AirAsia

Marc-Antoine Hager

Marc-Antoine Hager

APAC Sales Director, CleverTap

Unleash your brand’s growth potential with the power of robust data and analytics.