What’s Inside?
This Gartner® Report, Unified Retail Commerce Experience, emphasizes the importance of adopting a unified retail commerce strategy that combines online and offline channels seamlessly to meet evolving customer expectations.
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Why Read This Report?
Define Unified Retail Commerce (URC) and Develop Customer Process Framework– Retailers should develop a customer process framework that seamlessly combines digital and physical channels, providing deep immersion across all touchpoints.
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Use Customer Behavior Analysis to Design Back-End Processes – By understanding customer buying behavior through qualitative and quantitative analysis to engage customers more effectively.
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Create Algorithmic Merchandising Plan – By implementing algorithmic retailing through advanced analytics and algorithms across the URC structure to gain customer insights.
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Prioritize Technology Investments – By prioritizing strategic technology investments that focus on growing revenue, optimizing costs, and reducing risks.
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Improve Collaboration and Real-Time Data Visibility – By Reorganizing business structure to encourage faster data sharing across the enterprise, breaking down external and internal silos.
- - Gartner, Deliver a Unified Retail Commerce Experience Using 3 Top Practices, 2 May 2023, Max Hammond, et. Al.
- - GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
