The 2026 Gartner® Magic Quadrant™
for Personalization Engines Report

4X orders with dynamic personalisation

CleverTap, a long-time partner, has given us the agility and scalability we require. The tailored journeys and campaigns we create on CleverTap come together to deliver a distinctive yet consistent brand experience at every touchpoint, so we are always top-of-mind as a fashion partner for our customers.

Arpan Biswas,
Chief Marketing Officer

60% Uplift in Campaign CTR

ZEE5’s growth across international markets has been quite unprecedented. As we go deeper into markets, making the viewing experience more personalized for our audiences is the key to driving greater engagement, and we look to work further with a unified platform like CleverTap to drive greater value across the lifecycle.

Archana Anand,
Chief Business Officer

27% Increase in Conversions

CleverTap made our digital engagements seamless and insightful. With a unified, real-time platform for analytics, personalization, and orchestration, we easily navigate complexities. Its AI-powered capabilities enhance communication effectiveness, speed up experimentation, and help us reduce costs.

Ojasvi Singhal,
Vice President – Digital Banking and Transformation

39% Rise in Viewership

Thanks to our rich content and CleverTap’s cutting-edge martech features, our user base has doubled and continues to rise rapidly day after day.

Nakul Kapur,
Chief Product and Growth Officer

36% At-Risk-of-Churn Customers Retained

The ability to segment users effectively and analyze customer behavior in real time has transformed how we engage with our guests. CleverTap has become a core platform for deepening customer understanding and enhancing engagement across our loyalty base.

Sajith Don,
Director of E-commerce & Paid Media

20% Increase in MAUs

CleverTap has transformed how we engage with customers. It enables us to target the right segments, automate journeys, and drive product adoption with communications that are timely, relevant, and personalized. The visibility we get into campaign performance and the ease of automation makes campaign management effortless and maximizes ROI.

Abdullah Al-Naamani,
Director – Digital & Innovation

2.3x Engagement Rate

With CleverTap, we don’t have to keep switching between platforms. Our campaign analytics are a single refresh away. We can easily create funnels or analyze cohorts directly from the dashboard, which has significantly improved our team’s efficiency and speed of execution.

Asiyeh Attar,
Product Manager

100% Increase in Gross Transactions

CleverTap’s AI-powered recommendation engine helped us achieve our goal of boosting reservation conversions. By surfacing highly personalized restaurant choices at the exact moment users are likely to drop off, we have significantly increased reservations, making it a true game-changer for our business.

Surakan Kittiperakorn,
Regional Marketing Lead

6x Increase in MAU over a 6-month period

From its early days, Fonos understood the importance of focusing on user lifetime value. CleverTap allows us to understand user behavior, communicate contextually in real time, and use automation for enhanced efficiency—exactly what we needed to scale sustainably.

Nguyen Hong Nhung,
Head of Growth Marketing

2x Increase in Retention

CleverTap has been a valuable platform in helping us manage lifecycle marketing at scale. It gives us a single place to run experiments, optimize journeys, and orchestrate campaigns, leading to more efficient marketing operations and better user engagement.

Jian Chua,
Specialist – CLM

2.6x Boost in Day-30 Retention

CleverTap not only allows user communication, it also enables us to test and optimize every journey in a structured way. We can quickly see which flows keep users engaged in the app. CleverTap is definitely a valuable tool for any marketer focused on retention.

Eric Ralls,
Founder and CEO

50% ad revenue uptick by personalized promotions

CleverTap gives us the flexibility to customize in-app messages and campaigns to match how and when our players interact with the game. We can reach them when they’re most engaged, with a look and feel that matches our brand experience.

Alex Tarrand,
Head of Live Ops

100%+ Increase in Campaign CTRs

As our growth accelerated, we needed a platform built for engagement at scale. CleverTap gives us a single place to understand users, orchestrate campaigns, and measure impact, with the flexibility to add a personal touch globally.

Aistė Jucevičienė,
LiveOps & Retention Manager

20% Increase in App Engagement

CleverTap changed the way we see and speak to our community. Instead of one-size-fits-all campaigns, we can communicate based on behavior and intent. In a space where trust, timing, and emotions matter, CleverTap helps us engage with empathy.

Edon Luta,
Head of Retention

2.6x Boost in Day-30 Retention

CleverTap not only allows user communication, it also enables us to test and optimize every journey in a structured way. We can quickly see which flows keep users engaged in the app. CleverTap is definitely a valuable tool for any marketer focused on retention.

Eric Ralls,
Founder and CEO

100%+ Increase in Campaign CTRs

As our growth accelerated, we needed a platform built for engagement at scale. CleverTap gives us a single place to understand users, orchestrate campaigns, and measure impact, with the flexibility to add a personal touch globally.

Aistė Jucevičienė,
LiveOps & Retention Manager