As the year draws to a close, brands across industries are in their busiest communication cycle until the New Year period. It’s the time when every brand is in the inbox, vying for the same attention, and where precision in strategy makes all the difference.
In this edition of the CleverTap Email Masterclass, join Amber from CleverTap and Chaitanya Chinta, Head of Product at Halon, as they unpack how to make the most of the year-end inbox rush.
- Inbox reality check: How consumer behaviour and inbox dynamics shift during peak months like October to December
- Metrics that matter: Which signals go beyond opens and clicks to show true performance
- Common mistakes to avoid: Where brands often slip up and risk reputation, even when following best practices
- Winning engagement strategies: Proven ways to stand out, drive conversions, and retain attention amidst heavy competition
- Crisis Recovery: What to do if your reputation dips mid-campaign
- Reputation & readiness: Navigating the changes at Gmail Postmaster
By the end of this session, you’ll walk away with a clear, ready-to-implement checklist, fresh insights, and expert tips to help your brand not just survive, but thrive in the most competitive inbox months of the year.
Speakers
-
Chaitanya Chinta
Head of Product, Halon
-
Amber Haidery
CleverTap