Product Overview

CleverTap Platform

Behavioral Analytics

All the behavioral analytics you need to understand your users and engage in real time.

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Funnels Track user flows and drop off points in your app with funnel analysis.

Cohorts Compare how different user groups behave over time in onboarding, registration, purchasing, and uninstalling.

Insights Discover patterns with customizable analytics to better understand your users.

Uninstall Tracking Measure app uninstalls to easily understand retention rate.

Pivots Spot key data insights by visualizing hotspots and trends without needing a team of data scientists.

Flows Visualize how users navigate your app to identify critical paths to conversion and opportunities for improvement.

Real Impact Tie marketing dollars spent to dollars earned and align marketing efforts to larger business goals.

Rich User Profiles Get a comprehensive, real-time view of any user with data aggregated from all touchpoints.

Messaging Channels

Engage customers with coordinated messaging campaigns wherever they are: mobile, web, email, SMS, and social.

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Push Notifications Send personalized, timely messages directly to a customer’s device.

In-App Messages Send relevant in-app messages based on a customer’s preferences and behavior.

App Inbox Deliver rich, persistent messages right inside the app.

Web Push Reach users right in their web browser even when they are not on your website.

Web Pop-up Send quick alerts and contextual offers with rich media web popups on desktop and mobile websites.

SMS/Text Deliver time-sensitive information to users with personalized text messages.

Webhooks Easily integrate with external systems to trigger relevant messages based on user actions in real-time.

Facebook Audiences Re-engage users on Facebook with ads based on in-app activity.

Google Ads Create targeted Google ad campaigns with relevant segments.

Advanced Email Get an all-in-one solution for email, from setup and personalization to testing and IP reputation monitoring.

WhatsApp Reach users on the world’s most widely used messaging app.

Product Experiences

Create memorable experiences for each user segment with a complete set of tools for design, testing, and deployment — all without coding.

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Product A/B Testing Easily test UI and UX to remove the guesswork and make data-driven design decisions.

Product Configs Customize your app for different user segments.

Feature Flags Test and iterate feature functionality, release confidently, and control feature release timing.

Lifecycle Optimization

Understand customers in the context of defined lifecycle stages and encourage them to progress from one stage to the next.

Lifecycle Optimizer Build campaigns for specific lifecycle stages to draw customers into deeper engagement with your brand.

Campaign Optimization

Everything you need to optimize messaging and improve ROI for your campaigns.

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A/B Testing Compare copy, creative assets, and calls to action for more effective messaging.

Push Deliverability Maximize the impact of your push notifications and improve customer engagement.

Best Time to Send Send campaigns based on when and where users are most likely to engage with your brand.

Email Editor Build visually stunning, mobile-responsive emails with our intuitive email editor.

Orchestration

Coordinate omnichannel campaigns based on user behavior, location, and lifecycle stage.

Journeys Build and deliver campaigns based on user behavior across all messaging channels.

Segmentation

With the power of six types of segmentation, reach the right users with the right message.

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Psychographic Segmentation Stay relevant by reaching users based on their interests to optimize campaigns with the right context.

Behavioral Segmentation Identify the most granular audience segments based on actions, inactions and user properties.

Live Segmentation Monitor user actions as they happen to trigger timely communications that assist users in key moments.

RFM Segmentation Reinvent user segmentation to automatically identity champions, loyal users, users at risk of churning and other key user groups.

Intent-Based Segmentation Use real-time user intent to engage actionable audience segments that have a higher probability to convert.

Custom List Segmentation Easily upload user segments created from any source.

Individualization

Create campaigns, journeys, and experiences specific to each user with automated data analysis, omnichannel deployment, and predictive machine learning.

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Product Recommendations Reveal the next best items for customers to buy.

Bulletins Explore a new way to engage customers with campaigns based on business activity.

The Only Customer Engagement Platform Built for Retention

CleverTap Platform

Behavioral Analytics

Messaging Channels

Product Experiences

Lifecycle Optimization

Campaign Optimization

Orchestration

Segmentation

Individualization

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