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    • Product Experiences: A/B Testing

    January 14, 2020

    Product A/B Testing gives teams the power to easily test ideas on controlled segments.A/B testing app UI and UX flows removes guesswork and provides actionable data to improve the app experience.

    With Product A/B Testing:

    • Optimize app design to improve customer lifetime value and increase retention
    • Create effective goals and hypotheses with our proven best practices
    • Reduce cart abandonment and increase sign-ups
    • Save hours of developer time and make fewer App Store submissions
    • We now support statistical significance to provide a measurable impact for your winning variant to eliminate any possibility of a chance winner. We use t-test to measure the statistical significance

    This feature is included with the Product Experiences Add-on.