Ever wondered how email, declared “dead” as far back as 2005, still thrives in 2025? In this no-holds-barred episode of Clever Talks, our host sits down with Wout Laban, CleverTap’s very own VP of Customer Success in Europe, to uncover why email remains the unstoppable marketing phoenix rising from its own ashes. From the channel’s low cost and wide creative canvas (think GIFs, polls, and even embedded videos) to its synergy with newer friends like WhatsApp and push notifications, they dissect how email deftly intertwines with the broader brand ecosystem. Plus, they’ll spill insider insights on how AI is about to shake up inboxes—and how savvy marketers can stay on top. Tune in for a lively, eye-opening chat on the past, present, and future of this enduring marketing channel.
KW for opus – Omni-channel Experience, Personalized Approach, Interactive Emails
