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    Branch

    About Branch

    Branch provides the industry’s leading mobile linking and measurement platforms, unifying user experience and attribution across devices, platforms, and channels. Over 100,000 companies – from startups to Fortune 500 brands – have chosen Branch to grow their business, improve their customer experience, and optimize campaign performance.

    Categories

    • Deeplinking and Attribution
    • Advertising

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    Branch and CleverTap


    Integrating Branch with CleverTap allows marketers to track user journeys seamlessly across various touchpoints, including web, mobile apps, email, and more for a comprehensive view of user interactions to optimize future experiences.

    By combining deep linking capabilities from Branch with CleverTap’s user segmentation and personalization features, marketers can deliver highly targeted and personalized experiences to users as well as contextually relevant content and messaging.

    Integrated analytics from Branch and CleverTap empower marketers to measure campaign attribution, conversion rates, and other key metrics across channels, allowing for data-driven decision-making and optimization of marketing efforts in real-time.

    With Branch’s deep linking capabilities, users can be directed to specific content or features within an app, leading to a smoother and more engaging user experience. When coupled with CleverTap’s engagement tools like push notifications and in-app messaging, this integration helps increase user engagement and retention rates.

    Integration Benefits

    • Seamless User Journey Tracking Track user interactions across multiple touchpoints—web, mobile apps, email, and more—to gain a comprehensive view of the user experience and optimize future engagement.
    • Personalized and Targeted Experiences Combine Branch's deep linking with CleverTap's segmentation and personalization features to deliver highly relevant content and messaging, tailored to each user's context.
    • Data-Driven Decision Making Leverage integrated analytics to measure key metrics like campaign attribution and conversion rates, empowering real-time, data-driven optimization of marketing efforts.
    • Enhanced Engagement and Retention Utilize Branch's deep linking and CleverTap’s engagement tools like push notifications and in-app messaging to guide users to specific content, driving higher engagement and retention.