Recognition highlights the power of data-driven personalization and customer-centric marketing in driving growth across Southeast Asia
Manila / Singapore, October 2025: CleverTap, the leading all-in-one customer engagement platform, today announced that PalawanPay, the Philippines’ fastest-growing digital finance app, has been recognized with two top honors at the MARKETECH APAC Marketing Technology Awards 2025: Winning Best Use of Marketing Automation Platform and Best Use of Omnichannel Marketing Platform.
The awards celebrate PalawanPay’s data-driven engagement strategy powered by CleverTap, which redefined how the brand drives user activation, retention, and loyalty across its growing customer base. Through this collaboration with Hansa Cequity, PalawanPay built personalized, real-time microjourneys that engaged users across channels — in-app, push, email, and SMS — creating meaningful, contextual experiences at scale.
The result: a measurable lift across every key metric. PalawanPay saw a 40% increase in transaction volumes, 45% growth in active users, and a 35% drop in lapsed users, with the app’s uninstall rate reduced to just 0.44%, far below the industry average.
“This award underscores the strength of our partnership built on data, intent, and customer-first innovation – together redefining customer engagement in the digital finance landscape across Southeast Asian markets,” said Subharun Mukherjee, SVP – Marketing, CleverTap. “PalawanPay’s success reflects their innovation, their customers’ trust, and our shared belief in personalization at scale. By harnessing real-time intelligence, behavioral insights, and omnichannel orchestration, they’ve driven lasting loyalty and growth across the region. We’re proud to support their mission of financial inclusion and remain committed to pushing the boundaries of digital engagement together.”
“At Palawan Group, technology is never just about efficiency — it’s about empathy. With HANSA Cequity’s support, we’ve been able to strengthen the bridge between innovation and malasakit, ensuring that every message we send carries the same warmth, trust, and care that define our brand. This shared recognition is a testament to what happens when technology serves people first, remarked Palawan Group of Companies Chief Marketing Officer Bernard Kaibigan.”
Palawan Group Head of Customer Relations Management Gelain Ramos expressed pride in the collaboration and the results it yielded: “Our partnership with CleverTap and Hansa Cequity allowed us to harness data and automation to connect with our users in more personal, relevant ways. This recognition from MARKETECH APAC reinforces our belief that when technology and empathy come together, engagement transforms into better customer service, and ultimately, lasting loyalty.” She also acknowledged that this win will not be possible without the hardwork and collaboration of the PalawanPay Product & Tech teams.
Learn more or request a live demo here
PalawanPay is the digital arm of the Palawan Group of Companies, offering Filipinos a convenient, secure, and affordable way to manage everyday financial needs — from cash-in and cash-out services to bills payment, e-load, and domestic remittances. The brand’s mission is to promote financial inclusion and empower customers through technology-driven innovation.[1]
About CleverTap
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.
Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Vietnam, and Jakarta.
For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap
For more information:
ADITYA SANYAL
Director, Digital Marketing, CleverTap
+91 9177110080
aditya.sanyal@clevertap.com
ASHMIT CHAUDHARY
Associate Consultant, Archetype
+91 8850752121
ashmit.chaudhary@archetype.com
