With rising acquisition costs and intensifying competition, retention has become the true driver of long-term growth in banking and financial services. Traditional measures of churn no longer tell the full story. Today, retention is shaped by behavioral signals, contextual relevance, and seamless journeys that meet customers where they are.
This report equips marketing leaders, growth strategists, and entrepreneurs with key performance benchmarks for retention metrics along with a clear view of retention strategies that build resilience, profitability, and competitive edge.
The BFSI Benchmark Report: Key Retention Metrics Shaping Customer Engagement in 2026 provides insights into key metrics, including stickiness quotient, repeat transaction rates, uninstall rate, and more.
