Customer Engagement in the Age of AI: How to Win with the 3I Framework

Consumers today are much smarter about what they want, are always connected, and always demand an instant, personalized, and context-aware experience with brands – failing on any of these fronts inevitably drives them to the competition. In this AI-powered world, traditional engagement strategies just don’t cut it anymore. 

Enter CleverTap’s 3I Framework – Interactive, Immersive, and Inconspicuous Engagements – a new way of thinking about customer engagement that helps brands pull their users, in-the-flow of their journeys, and without overwhelming their experiences. 

In our upcoming webinar, join Subharun Mukherjee, VP of Integrated Marketing at CleverTap, to learn about the 3I Framework, understand its importance, and how to implement it. 

Key talking points include:

• Understanding customer/user expectations from brands.
• The 3I Framework and how it aligns with modern customer behavior in an AI-first, prompt-driven, and experience-centric world.
• The role of AI-powered strategies to transform the foundational pillars of Inform, Assist, Incentivize, and Simplify.
• Real-world examples of Interactive, Immersive, and Inconspicuous engagement in e-commerce, banking, streaming, gaming, and other industries.
• A practical roadmap for marketers to start implementing the 3I framework – without needing to overhaul everything at once.

Why Attend?

This isn’t another high-level trends webinar. It’s a practical session for marketers and product managers to level up how they engage customers – smarter, faster, and more meaningfully. Whether you’re focused on acquisition, conversion, or retention, this session will give you the strategic edge and tactical clarity to turn ideas into impact.

Who Should Attend

• Growth marketers
• Retention marketers
• Performance marketers 
• Product managers 
• Customer success executives

Speakers

• 

  Subharun Mukherjee

  Head of Marketing, CleverTap