Ready to discover how marketers evolved from mere ‘propaganda machines’ to data-driven wizards? In this lively episode of Clever Talks, our host pins down Marcel Rosa, CleverTap’s General Manager for Latin America, on his special visit to India. Marcel reveals how marketing has transformed—especially over the past decade—and why “free money” days are long gone. Today’s marketer must own the budget, prove ROI, and craft holistic strategies that span every channel and region. You’ll learn how savvy brands collect and leverage first- and zero-party data, maintain privacy compliance, and wield analytics to deliver hyper-personalized campaigns. Marcel also explains why omnichannel engagement and customer retention are mission-critical—and how picking the right tools can lighten any marketer’s load. From multi-country rollouts to the latest digital trends, this chat is a must-listen. Don’t miss these actionable insights—tune in now!
