A Marketer’s Playbook for the 3I Framework

Customer expectations are evolving at an unprecedented pace – what once delighted them barely meets the baseline now. They seek experiences that are deeply personalized, context-aware, and effortlessly aligned with who they are, what they need, and how they choose to engage.

CleverTap’s 3I Framework of Interactive, Immersive, and Inconspicuous engagement is designed to address this shift, empowering brands to engage customers in ways that feel natural, seamless, and meaningful, powered by intelligence and driven by intent.

About the eBook

Download this playbook to learn:

• The key steps to bring the 3I Framework to life, including auditing the current strategy, adopting the right tool, and more.
• How to implement the framework across the customer engagement lifecycle – Outreach, Acquisition, Conversion, Retention, and Loyalty stages – along with real-world examples.
• How CleverTap can help you operationalize the framework.