Decoding User Engagement Strategies
BFSI and Fintech Masterclass by

  • Media Partner:
  • Speakers

What is this course about?

How can brands in the BFSI and Fintech space crack the code to increase digital adoption, customer engagement, order transactions and personalize customer experiences to drive higher retention and lifetime value?

Join us for the ultimate hands-on session as masters from ICICI Bank and BharatPe take you through practical examples and use cases such as:

  • Reducing drop-offs and improving the onboarding experience
  • Analyzing user behavior to identify touchpoints to enhance customer experience
  • Engaging users through personalized recommendations
  • Optimizing user journeys to increase conversions
  • Monitoring key metrics to track performance

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Learn from the best

Prakash Verma

Manager – Performance
Marketing & Growth

A digital marketing professional with expertise in Performance Marketing, Digital Branding, Growth Marketing and Engagement. In his current role, Prakash plays a crucial role in driving retention and user growth initiatives for BharatPe and postpe.Prakash has led growth & performance marketing initiatives for best of brands across industries including OTT, SaaS, e-commerce and fintech

Mayur Walunj

Deputy Manager
Mobile Banking

Mayur started his professional journey with ICICI Bank after his MBA. He manages In-App marketing properties of iMobile pay application. He handles CleverTap to execute targeted and personalised campaigns, drop notifications to drive traffic, and has speacial focus on analytics, which in turn helps in taking apt business decisions

Niddhi Shah

Associate Director,
Customer Success

Niddhi comes with over 8 years of experience in customer success, project management and digital marketing domain. In her current role, she is leading the CleverTap University program, and working on Program Managing multiple projects within CS function which includes creating customer advocacy, enabling customers with product education and making them an expert in the product.