Webinar 
Level Up: User Acquisition, Engagement, ASO and the Future of Mobile Gaming
Mobile gaming is a $100B industry and growth is projected to continue with 40% new users quarter over quarter. According to reports by Sensor Tower, gaming related revenue on Google Play Store and Apple App Store grew by 51.3% and 30.2% in 2020.
Mobile gaming has a D30 churn rate of nearly 94%. With a high CAC of $44 per paying user, mobile games need dynamic engagement strategies to stand-out in this highly saturated market. And then there’s IDFA!
Join Statement Games, Geeklab, AppVertiser and CleverTap, as they look at mobile gaming in 2021, and what to expect.
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Key Takeaways:
Join us for an insightful discussion with practitioners from the mobile engagement space who will talk about
- Where are new users coming from? What are the new channels of acquisition, and which channels deliver the best ROI?
- How do you monetize users? What does it take to convert a freemium user to a paid user?
- Where in the user lifecycle does retention kick in?
- What would be the impact on IDFA?
- ASO strategies for a higher UA conversion.
Speakers
Jonathan Lin
Co-Founder, Head of Product and Strategy at StatementGames Inc,
Dave Dabbah
CMO, CleverTap
Hagop Hagopian
Founder, Appvertiser
Jesse Lempiäinen
CEO/ Co-Founder, GeekLab