Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Date: 26 November, 2019
Time: 12:20 PM – 12:40 PM Gulf Standard Time
Venue: Marketing Tech, Dubai Festival Arena
Join Almitra Karnik as she discusses a new shift in recognizing retention as the foundation of business growth. She will share insights on how the world’s top brands have used personalization to improve engagement, retention, and customer lifetime value.
As Head of Marketing & Global Growth, Almitra manages brand strategy, digital, content, and product evangelism, along with public and analyst relations. Almitra is a prominent member of the Silicon Valley startup community, having led product marketing at Twilio and building Splunk’s global brand recognition. She brings experience in cross-market growth development, previously serving as a marketing manager for Fortune 500 companies including Cisco Systems and EMC Corporation.
Date: 27 November, 2019
Time: 11:00 AM – 11:40 AM Gulf Standard Time
Venue: B2C Marketing Theatre
Join Malay Harsha, Director of Marketing at CleverTap, shares industry insights on the panel: Segmenting and Profiling Your Users to Build a Customer Persona. You’ll learn some best practices and techniques used by top brands, including Psychographic, RFM, Behavioural, and Intent based segmentation.
As the Director-Marketing, Malay heads marketing for CleverTap in MENA. With a diverse experience across digital marketing, brand awareness, communication and customer marketing, he has worked with brands like Simplilearn and IEEE, building businesses to scale. He is also a technology evangelist and an active member of IEEE.