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    • Event

    See you at the Marketing and Sales Show in Dubai

    Our user engagement and retention experts will be attending Dubai’s first Marketing and Sales Show at the Dubai Festival Arena on November 26-27.

    Stop by booth J33 or book a one-on-one meeting and we’ll share our industry knowledge and best practices for dramatically improving customer retention. You’ll walk away with practical advice from our mobile marketing experts — plus some great CleverTap swag.

    Some of the world’s largest consumer brands work with CleverTap to improve retention and customer lifetime value, including Vodafone, Ooredoo, CAFU, Gojek, Domino’s, Hotstar, Sony, Discovery, Boutiqaat, SwanShop, and UAE Exchange.

    Schedule a Meeting

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    Convert, Retain, and Grow Your Mobile Users: Maximizing Customer Lifetime Value

    Date: 26 November, 2019
    Time: 12:20 PM – 12:40 PM Gulf Standard Time
    Venue: Marketing Tech, Dubai Festival Arena

    Key Takeaways:

    • Solve the leaky bucket problem to improve long-term revenue growth and customer lifetime value
    • Learn why savvy marketers are focusing on retention as their core growth strategy
    • See how consumer brands with millions of users are using AI and ML to create hyper-personalized engagement campaigns

    Join Almitra Karnik as she discusses a new shift in recognizing retention as the foundation of business growth. She will share insights on how the world’s top brands have used personalization to improve engagement, retention, and customer lifetime value.

    Almitra Karnik

    Almitra Karnik

    As Head of Marketing & Global Growth, Almitra manages brand strategy, digital, content, and product evangelism, along with public and analyst relations. Almitra is a prominent member of the Silicon Valley startup community, having led product marketing at Twilio and building Splunk’s global brand recognition. She brings experience in cross-market growth development, previously serving as a marketing manager for Fortune 500 companies including Cisco Systems and EMC Corporation.

    Segmenting and profiling your customer to build a ‘customer-persona’

    Date: 27 November, 2019
    Time: 11:00 AM – 11:40 AM Gulf Standard Time
    Venue: B2C Marketing Theatre

    Join Malay Harsha, Director of Marketing at CleverTap, shares industry insights on the panel: Segmenting and Profiling Your Users to Build a Customer Persona. You’ll learn some best practices and techniques used by top brands, including Psychographic, RFM, Behavioural, and Intent based segmentation.

    Malay Harsha

    Malay Harsha

    As the Director-Marketing, Malay heads marketing for CleverTap in MENA. With a diverse experience across digital marketing, brand awareness, communication and customer marketing, he has worked with brands like Simplilearn and IEEE, building businesses to scale. He is also a technology evangelist and an active member of IEEE.