Unlocking User Insights to Build a Great Habit Forming App
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They say, for a new habit to form, you need to be reminded constantly as you build that habit. With increasing smartphone usage, consumers are constantly on the lookout for apps that help them develop better habits. Health & fitness apps are no different – with users increasingly depending on them to track their calorie intake, step count, workouts, and keeping up to date on their general well-being.
In this webinar, we talk to Anjan, Head of products and growth at HealthifyMe, a leading health and fitness app on how they leverage data to acquire and retain users as they scale to an enthusiastic user base of over 6 Million active users.
Join us to learn how HealthifyMe uses a data driven approach to marketing, user engagement, retention, and how they ensure stickiness to build a loyal set of users with healthier habits.
Agenda For The Webinar
Data-driven best practices for mobile app marketing
User engagement through gamification
Tracking relevant events, and segmentation techniques to understand your users
Driving user retention
Anjan Umamaheshwaran Bhojarajan
Head of Growth | Product at HealthifyMe
A technology enthusiast with a drive to build products ground up, Anjan drives growth and heads the product team at HealthifyMe – a leading health and fitness app that combines the power of technology with real human services. With 9+ years of experience that spans global organizations such as Cognizant and Motorola, Anjan is no stranger to the world of mobility and product management. His main responsibilities at HealthifyMe are growing revenue driven by the app and creating unique user experiences.
Head – Customer Marketing, CleverTap
Raghav is a technology marketer with 7+ years of experience that spans multiple functions of marketing – from product to digital marketing, demand generation, customer and PR. He’s worked with various levels of businesses with organisations as diverse as Wipro, MetricStream, Mad Street Den. Passionate about the areas of AI, ML and MarTech, Raghav heads customer advocacy and solutions marketing at CleverTap.
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