Webinar

Unlocking User Insights to Build a Great Habit Forming App

They say, for a new habit to form, you need to be reminded constantly as you build that habit. With increasing smartphone usage, consumers are constantly on the lookout for apps that help them develop better habits. Health & fitness apps are no different – with users increasingly depending on them to track their calorie intake, step count, workouts, and keeping up to date on their general well-being.

In this webinar, we talk to Anjan, Head of products and growth at HealthifyMe, a leading health and fitness app on how they leverage data to acquire and retain users as they scale to an enthusiastic user base of over 6 Million active users.

Join us to learn how HealthifyMe uses a data driven approach to marketing, user engagement, retention, and how they ensure stickiness to build a loyal set of users with healthier habits.

View the Webinar

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Agenda

In the Webinar, we will explore

  • Data-driven best practices for mobile app marketing
  • User engagement through gamification
  • Tracking relevant events, and segmentation techniques to understand your users
  • Driving user retention

Speakers

Anjan

Anjan Umamaheshwaran Bhojarajan

Head of Growth | Product at HealthifyMe

A technology enthusiast with a drive to build products ground up, Anjan drives growth and heads the product team at HealthifyMe – a leading health and fitness app that combines the power of technology with real human services. With 9+ years of experience that spans global organizations such as Cognizant and Motorola, Anjan is no stranger to the world of mobility and product management.

Raghav

Raghav Kumar

Head – Customer Marketing, CleverTap

Raghav is a technology marketer with 7+ years of experience that spans multiple functions of marketing – from product to digital marketing, demand generation, customer and PR. He’s worked with various levels of businesses with organisations as diverse as Wipro, MetricStream, Mad Street Den. Passionate about the areas of AI, ML and MarTech, Raghav heads customer advocacy and solutions marketing at CleverTap.

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