CleverTap and Branch: The Bridge Between User Acquisition and Engagement

When the customer journey can start or end at any time, on any channel or device, it’s critical for brands to provide a seamless experience across every touchpoint.

It’s what makes digital marketing so complex — and why so many brands are embracing omnichannel marketing to attract and retain customers.

An omnichannel approach unifies campaigns and messaging across channels to deliver a complete, consistent user experience. And it’s a strategy that’s proven to inspire long-term customer loyalty.